FOR IMMEDIATE RELEASE
April 4, 2007

IMC Licensing Announces New Cub Cadet Lawn Care Product

LOUISVILLE, KY – IMC Licensing, the nation’s leading full-service licensing agency specializing in consumer product brands, announced today that it has negotiated a new licensing agreement for MTD Products, Inc.’s world-renowned CUB CADET® brand to develop a pull behind 4-wheel tractor dump cart with a patented dumping feature. This new branded lawn care product, produced by Tricam Industries, will launch this spring and will only be available at The Home Depot.

“We are delighted to bring together MTD Products and Tricam Industries to launch this premium CUB CADET® branded accessory for the residential landowner and hobby farmer,” said Cara Bernosky, President of IMC Licensing. “MTD Products is well known as a leading global manufacturer of outdoor power equipment including garden tractors, lawn trimmers and mowers and we believe that by keeping in the lawns and garden space where their brands have the most consumer relevance, these and other new products will be able to leverage brand equities.”

The CUB CADET® Tractor Dump Cart comes complete with a patented quick-release dumping mechanism to allow quick and easy unloading and a patented convertible handle which converts to a tractor hitch in seconds. Its sturdy polypropylene tub is oversized, delivering 10 cubic foot capacity with stake-out side pockets and bed dividers. In addition, the dump cart’s extra wide base and unique frame design, along with its 15 inch pneumatic all-terrain tires, provide maximum stability. Bonus accessories, including a custom load cover, a removable storage bag and long handled tool holders, are also available.

Anne Gruettner, MTD Products Licensing Director, added, “We are excited to launch this premium new CUB CADET® branded product to meet a strong consumer need and to extend our brand presence into new lawn care channels”.

ABOUT IMC LICENSING

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC Licensing turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

In addition to Cub Cadet®, IMC Licensing represents Kraft Foods, Remington Arms, TABASCO and Wm. Wrigley Jr. Co., among others. For more information, please visit www.imclicensing.com.

ABOUT MTD

For more than 40 years, MTD has been a leader in designing and building durable, easy-to-use outdoor power equipment. Our family of brands offers award-winning products designed to meet lawn and garden needs for both residential and commercial markets. For more information, please visit www.mtdproducts.com.

MTD Products has earned a reputation around the world for excellence in quality and service and is the innovator in each respective business unit. The company remains privately held and closely aligned to the core values of our founders, whose example set our standard.

ABOUT TRICAM

Tricam is a leading consumer products company that specializes in the design, marketing and manufacturing of hardline products for mass merchants, home centers and farm and agriculture retailers. The company produces ladders and climbing equipment, lawn and garden carts, wheelbarrows, and various material handling products manufactured in steel, aluminum, fiberglass, wood and high strength resins.  For more information, please visit www.tricamindustries.com.

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