FOR IMMEDIATE RELEASE
April 2, 2007

IMC Licensing Announces Panelists for

2007 LICENSING International Seminar 

LOUISVILLE, KY – IMC Licensing, the nation’s leading full-service licensing agency specializing in consumer product brands, announced the panelists who will participate in the seminar its CEO and Co-Founder, Stephen R. Reily, will moderate during Licensing University 2007, the educational conference for industry professionals to be conducted during the 27th Annual LICENSING International Show June 19 - 21, 2007 in New York, NY.

Mr. Reily will serve as moderator for a panel discussing "A New Look at Corporate Brand Licensing” tentatively scheduled for Wednesday, June 20, 2007 from 10:45am - 12:15pm at the Jacob K. Javits Convention Center.  Joining him will be:

 

• Lincoln S Davis, Director, Trademark Licensing at General Mills Inc. Mr. Davis assumed responsibility for Trademark Licensing activities at General Mills in July of 2005 and has been responsible for repositioning the activity as a strategic business solution for General Mills Marketing Divisions. Under his direction, the business planning process now includes licensing as a fourth alternative in the food product development process: making the product, buying an existing company, contract manufacturing or licensing. Prior to his licensing role, he was responsible for General Mills Direct Marketing and on-line business initiatives. Beginning his career in finance, Mr. Davis has held management positions in information systems, human resources, marketing, operations and corporate recruiting. He is a graduate of Macalester College with a double major in Economics and East Asian Studies.

 

• Peter M. Fox, Vice President, New Business Development and Licensing, The Coleman Company. At Coleman, which has a licensing program that generates over $400 million at retail, Mr. Fox has reduced the number of licensees from 29 to 14, and in the process grown revenues by over 12%. He is rebuilding Coleman’s licensing program to align it strategically with the long-term direction of the brand in the outdoor market. Mr. Fox has over twenty-seven years of business experience covering Design Engineering, Product Development, Marketing, Trade Marketing, Category Management, New Business Development, and most recently, Licensing. He received a Bachelor of Science degree in Management from Cardinal Stritch College, an MBA from Virginia Commonwealth University, is the holder of one design patent and two functional patents, and is a certified Six Sigma Black Belt. 

 

Using the licensing partnership between Kroger and Disney as his starting-point, Mr. Reily and the panelists will speak on the distinction between “brand placement” and “brand extension” among brand-licensing deals. Rich in case studies, their presentation will help brand licensing professionals – licensors, licensees, agents and others – understand a new way of looking at brand licensing; the new products it generates; the competencies required to execute it; and the ways to measure its benefits. 

 

At IMC Licensing, Mr. Reily is responsible for overseeing licensing strategy and relationships with clients as well as IMC’s business development and marketing efforts within the licensing industry. Mr. Reily serves on the Advisory Board of the Licensing Journal, where for three years he wrote a monthly column on corporate trademark licensing. He serves on the Education Committee and has served as an officer of the International Licensing Industry Merchandisers' Association (LIMA), the trade organization of the licensing industry, and is a member of the International Trademark Association (INTA) and the Licensing Executives Society (LES). In addition, Mr. Reily has published articles in BRANDWEEK, brandchannel.com among others, and has been a featured speaker at leading industry events including Licensing University, LINK and The Licensing Letter Symposium. A former corporate attorney, Mr. Reily graduated from Yale College, summa cum laude, and from Stanford Law School, after which he clerked for Justice John Paul Stevens of the U.S. Supreme Court. 

ABOUT IMC LICENSING

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC Licensing turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

IMC Licensing represents Kraft Foods, Wm. Wrigley Jr. Co., Anheuser-Busch, TABASCO®, Southern Comfort®, Louisville Slugger® and Cub Cadet® among others. For more information, please visit www.imclicensing.com.

ABOUT L!CENSING INTERNATIONAL

L!CENSING International is sponsored by the International Licensing Industry Merchandisers' Association (LIMA), the worldwide trade association for the licensing industry. LIMA hosts the Licensing University Conference program as well as the LIMA Awards for Excellence and LIMA Gala in conjunction with L!CENSING International. For more information about L!CENSING International, please visit www.licensingshow.com.

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