CONTACT:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cara@imclicensing.com

Brenda S. Mainwaring
Union Pacific
402.544.4749
brendamainwaring@up.com

IMC Licensing Announces
Representation of Union Pacific Railroad

LOUISVILLE, KY - IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a licensing agreement with the legendary Union Pacific Railroad to develop a portfolio of new brand-building products. As the largest railroad in North America and the nation’s first transcontinental railroad, Union Pacific holds one of the oldest corporate trademarks in the nation and has become the custodian for trademarks from dozens of historic railroads that comprise the modern Union Pacific.

Founded over 140 years ago when Abraham Lincoln envisioned a transcontinental railroad, today Union Pacific Railroad is an operating subsidiary of Union Pacific Corporation (NYSE: UNP), one of America’s leading transportation companies. It covers 23 states across two-thirds of the United States and serves the major West Coast and Gulf Coast ports. Union Pacific also provides service to the east through its four major gateways in Chicago, St. Louis, Memphis and New Orleans, operates key north/south corridors and is the only railroad to serve all six major gateways to Mexico.

According to Cara Bernosky, IMC President and Co-Founder, “We are delighted to represent such an American icon so steeped in heritage and intricately tied to American history. For over 140 years, this company and brand have significantly contributed to the actual building of America, connecting the east and west and spurring economic development along the railroad’s path. We see a tremendous opportunity in linking this hard-working brand to a variety of product categories, and look forward to developing a host of new products which leverage its position as America’s preeminent railroad.”

IMC plans to develop a significant licensing presence with a line of home furnishings including furniture, bedding and decorative accessories. Apparel and accessories are another major category which will be explored, including juvenile apparel to appeal to the young railroad enthusiast as well as rugged work wear for adults.

“We are pleased to partner with IMC to extend Union Pacific’s historic brand into new markets. America’s railroading roots run deep and we’re excited about the opportunity to reconnect consumers with Union Pacific” said Brenda Mainwaring, Director, Corporate Relations for Union Pacific.

ABOUT UNION PACIFIC
Union Pacific Corporation owns one of America’s leading transportation companies. Its principal operating company, Union Pacific Railroad, is the largest railroad in North America, covering 23 states across the western two-thirds of the United States. A strong focus on quality and a strategically advantageous route structure enable the company to serve customers in critical and fast growing markets. It is a leading carrier of low-sulfur coal used in electrical power generation and has broad coverage of the large chemical-producing areas along the Gulf Coast. With competitive long-haul routes between all major West Coast ports and eastern gateways, and as the only railroad to serve all six major gateways to Mexico, Union Pacific has the premier rail franchise in North America.

ABOUT IMC
IMC Licensing is the nation's leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients' iconic trademarks.