FOR IMMEDIATE RELEASE
APRIL 28, 2006

CONTACTS:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

IMC Licensing Outperforms Previous Year

New Clients and Great New Consumer Products Exceed Agency's Expectations

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has had a record year since June 2005, outperforming agency expectations by executing multiple new client agreements and delivering distinctive new licensed products to the marketplace.

Variety of Exciting New Clients

IMC Licensing is working with a variety of new clients this year including:

• Pure Fishing, the world’s largest fishing tackle company. IMC Licensing is developing a strategic licensing plan and product portfolio for the Pure Fishing family of brands including Abu Garcia®, Berkley®, Fenwick®, Johnson®, Mitchell®, Red Wolf® and Spider® products.
  
• The Sierra Club®, America’s oldest, largest and most influential grassroots environmental organization. IMC Licensing is developing a strategic licensing plan and a portfolio of new brand-building licensed products to support the Sierra Club’s mission to explore, enjoy and protect the planet.
  
• The Wrigley Company, a recognized leader in the confectionary field and the world’s largest manufacturer and marketer for chewing gum. IMC Licensing is developing a strategic licensing plan and a portfolio of new products for Wrigley’s famous Life Savers® and Creme Savers® brands.
  
• Remington Arms Company, Inc., home of America’s oldest gunmaker which designs, produces and sells sporting goods products for the hunting and shooting sports markets as well as military, government and law enforcement markets. IMC Licensing is developing a strategic licensing plan and a portfolio of new brand-building licensed products for Remington.

• Life Savers® Pops and Life Savers® Real Fruit Sherbet, new frozen novelties and sherbet targeting consumers of all ages. IMC Licensing negotiated both licensing agreements for Wrigley’s Life Savers® brand, working with Unilever’s Popsicle® brand as well as Kemps Ice Cream, to launch these new dessert and novelty products in time for summer.
  
• JELL-O® Jigglers, refrigerator and freezer safe, FDA-approved, non-stick silicone molds which ensure that delicious JELL-O creations can be removed from molds with ease and can retain their shape for ideal appearance. IMC Licensing, Kraft’s licensing agency, secured and negotiated this deal with Lifetime Brands, Inc. a leading designer, marketer and distributor of houseware products.
  
• JELL-O® Lip Smackers, a collection of clear and refreshing Lip Smackers lip gloss for girls that look and taste like JELL-O fruit flavors. IMC Licensing negotiated this deal for Kraft’s JELL-O brand with The Bonne Bell Company’s Smackers® brand, the #1 favorite lip gloss of girls.
  
• Crock-Pot® Slow Cooker - TABASCO® Special Edition, a multi-purpose stoneware slow cooker embossed with the shape of the peppers from which TABASCO is made. IMC Licensing negotiated this deal for TABASCO with The Holmes Group, a fully integrated consumer products company and a leading manufacturer of consumer products for home environment, kitchen and lighting.
  
• Manischewitz® Seltzer Water, available in plain and flavored varieties that can be mixed with Manischewitz grape juice or Manischewitz wine to create spritzers. IMC Licensing negotiated this deal for R.A.B. Food Group’s Manischewitz brand with U.S. Seltzer.

• Cub Cadet® Commercial and Utility Trailers and Cub Cadet® Snow Plows, new professional grade accessories including a line of landscape and utility trailers and a line of premium snow plows, developed to solidify the brand’s relationship with commercial landscaping customers and extend the relationship beyond seasonal boundaries. IMC Licensing secured and negotiated this deal for Cub Cadet with SnowBear, Ltd., the industry leader in personal snow plows and trailers.

• Todd Donaldson has joined the company as Business Development Manager. Before joining IMC Licensing, Mr. Donaldson was responsible for the account management and retention of more than ten Fortune 200 client companies for SHPS Human Resources Solutions.
  
• Kim Steadman has joined IMC Licensing as Licensing Manager with over 12 years of licensing experience with corporate brands. Before joining IMC Licensing, Ms. Steadman was Corporate Licensing Manager for Yamaha Motor Corp., USA and previously Licensing Coordinator for American Honda Motor Co., Inc.
  
• Robert Heavrin has joined IMC as Licensing Coordinator. He is a 2005 graduate of the University of Louisville where he received a B.S.B.A. in Marketing, served as President of the Student Marketing Association and completed a year-long merchandising internship with GE.
  
• Bruce D. Bridges, previously Senior Licensing Manager, has been promoted to Vice President, Licensing. In this role, Mr. Bridges will be responsible for the development and management of licensing programs for the corporate trademarks and brands IMC Licensing represents and for the development and management of IMC Licensing’s professionals in the conduct of this work.
  
• Sean Heitkemper, previously Business Development Manager, has been promoted to Vice President, Business Development. In this role, Mr. Heitkemper will be responsible for identifying and developing new client relationships for IMC Licensing with key brands across a wide variety of consumer product brand categories.
  
• Paula Phillips, previously Licensing Manager, has been promoted to Senior Licensing Manager. In this role, Ms. Phillips will be responsible for developing and managing portfolios of license agreements for IMC Licensing clients. She has a proven track record establishing licensing programs for many top consumer product brands including Life Savers, Milk-Bone, Oreo and Planters.

Well-Respected Industry Thought-Leaders

In addition, IMC Licensing continues to lead the industry through its thought-leading articles, presentations and work for America’s leading brands. Its co-founders, CEO Stephen R. Reily and President Cara K. Bernosky, have been active speakers at multiple industry conferences:

• In September 2005, Mr. Reily spoke at The Licensing Letter Symposium: The Future of Licensing on in Chicago on the topic of Integrating Licensing into the Core Program,” addressing how to make sure the goals and rollout of the licensing program mesh with that of the brand or property it supports.
  
• In October 2005, Ms. Bernosky spoke at the Licensing International Networking Conference (Link) held October 5 – 7, 2005 in New York City in remarks titled “Food for Thought,” discussing how licensing can generate results for food and beverage brands and the role that licensing should play in brand marketing plans.
  
• In November 2005, Mr. Reily participated at the School, Home, & Office Products Association (SHOPA) Paperworld USA Conference held November 9 – 11, 2005 in Las Vegas as part of a four-person panel discussing the topic “New Developments in Entertainment Licensing” including the ins-and-outs of licensing entertainment properties, corporate brands and publishing titles from the perspectives of both licensor and licensee.
  
• In June 2006, Ms. Bernosky will moderate a seminar for Licensing University 2006 during the 26th Annual L!CENSING International Show June 20 - 22, 2006 in New York, NY. The panel will discuss "Opportunities in Food Licensing" and will present a state of the industry discussion among big industry players concerning why some food brands choose to license while others do not, how big food brands think about and consider licensing and what are the opportunities for growth in the food licensing sector.

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.