MAGIC

During the MAGIC show in Las Vegas, IMC came across the following.

Celebrities flocked to the show representing their brands:

• Russell Simmons (Phat Farm) 
• Travis Barker (Famous Stars & Straps)
  
• Alyssa Milano (Touch by Alyssa Milano)  
• Carey Hart (Hart & Huntington)

New Products on Show

Some interesting products that debuted at MAGIC:

• Tweety (Looney Tunes) apparel and accessories designed by Nicky Hilton coming Spring 2007 
• Playboy beauty makeup will be tested next year in Victoria’s Secret and Urban Outfitters
  
• Kenpo introduced a jacket exclusively for I-Pods

Licensing Trends and Thoughts

One of the fastest growing markets is the street-wear category. This year, the street-wear category was re-merchandised to better showcase exhibitors from within its five main categories: street culture, urban, contemporary street-wear and progressive urban, board sports, and sub-culture.

Other Comments

While Jeep’s line of licensed products continues to grow with its line of children’s lifestyle apparel, the section dedicated to kids’ apparel and accessories was surprisingly small.