FOR IMMEDIATE RELEASE

August 23, 2006

CONTACTS:                                      

Cara K. Bernosky
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

Anne Gruettner
MTD Products, Inc.
330.558.3172
anne.gruettner@mtdproducts.com

IMC Licensing Announces New Apparel Deal

Exclusively for MTD Products’ Dealer Network

LOUISVILLE, KY – IMC Licensing, the nation’s leading full-service licensing agency specializing in consumer product brands, announced today that it has negotiated a new licensing agreement for MTD Products, Inc.’s world-renowned CUB CADET® and TROY-BILT® brands to develop a complete line of apparel for men, women and youth sold exclusively through MTD’s dealer network.

“This is a great opportunity to reach a concentration of CUB CADET® and TROY-BILT® customers with branded merchandise,” said Cara Bernosky, President of IMC Licensing. “MTD Products Inc. is well known as a leading global manufacturer of outdoor power equipment including garden tractors, lawn trimmers and mowers and these new products will enable customers to deepen their bonds with the MTD brands they love and trust.”

CUB CADET® and TROY-BILT® apparel for men, women and children will be licensed by 20/20 Promotions, Inc., one of the largest promotional marketing agents in the Midwest.  Brand-building new products soon available will include t-shirts, fleece, outerwear as well as workwear and headwear. In addition, auto accessories, gear bags, backpacks and other promotional items will be licensed.

Anne Gruettner, Director of Licensing for MTD Products, Inc., added, “We are very excited to launch this program and create a strong retail apparel program for our network of over 3,700 dealerships. We also believe this is a great opportunity for us to streamline our licensed products through one licensee partner to establish brand quality and consistency levels nationwide.”

”The complete line of apparel and accessories will be introduced at the Cub Cadet® Dealer Meeting held in Louisville, Kentucky in late October 2006 with initial apparel items available in September 2006,” said Kim Steadman, Licensing Manager for IMC Licensing. “At this time, all products will be sold exclusively through MTD Product’s dealer network.”

ABOUT IMC Licensing

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks. In addition to Cub Cadet® and Troy-Bilt®, IMC represents Anheuser-Busch, Kraft Foods, Remington Arms, TABASCO and Wm. Wrigley Jr. Co., among others. For more information, please visit www.imclicensing.com.

ABOUT MTD

For more than 40 years, MTD has been a leader in designing and building durable, easy-to-use outdoor power equipment. Our family of brands offers award-winning products designed to meet lawn and garden needs for both residential and commercial markets. For more information, please visit www.mtdproducts.com. MTD Products has earned a reputation around the world for excellence in quality and service and is the innovator in each respective business unit. The company remains privately held and closely aligned to the core values of our founders, whose example set our standard.

ABOUT 20/20 PROMOTIONS

20/20 Promotions was created in March 2006 when Creative Promotions International and James Group Solutions, two of Minnesota's premier promotional marketing agencies, merged to create one of the largest promotional marketing agencies in the Midwest. 20/20 Promotions unites two companies with a combined 60-year history of delivering promotional marketing success. For more information, please visit www.2020promo.com.

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