FOR IMMEDIATE RELEASE

June 30, 2008

 

 

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

Neil Petrocelli
Borghese Inc.
212.659.5300
npetrocelli@borgheseny.com

 

 

 

 

  IMC Licensing Signs Agreement to Represent Borghese

 

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with Borghese Inc., a leading global cosmetic, skincare and fragrance company. IMC Licensing will develop a strategic licensing plan and a portfolio of new brand-building licensed home products.

 

Built on an Italian heritage that dates back to the 14th century when people first sought the healing waters of the Tuscan Earth, Borghese was the first to respect the synergy between health and nature, luxury and science. With the company’s exclusive Acqua di Vita Living Water Complex, sourced from the famed thermal springs, Borghese has developed innovative and nourishing skincare therapies far ahead of the market surge in organic treatments. Borghese continues to take a leadership position in introducing new anti-aging, proactive ingredients into the newest treatments - formulations that are again, influencing skincare products market-wide.

 

According to Cara Bernosky, IMC Licensing president and co-founder, “We are delighted to represent Borghese, an innovative company known for its high-quality and luxurious cosmetics, skincare and other products. For years, the company has combined the tradition of classic Italian beauty and modern sensibility in its collection of color and treatment products that celebrate the unique beauty in every woman. By creating a lifestyle collection of unique home products, we plan to leverage this incredible heritage to reach new consumers and to establish the Borghese brand as the destination for home decorating and home inspiration.”

 

 

ABOUT IMC LICENSING

IMC Licensing leads the industry with its focused and innovative approach to brand building through licensing. We turn the world's best consumer product brands into great new consumer products.

In addition to Borghese Inc., IMC Licensing represents Kraft Foods, Valvoline, TABASCO and Wm. Wrigley Jr. Co. among others. For more information, please visit www.imclicensing.com.

 

ABOUT BORGHESE INC.

Borghese makes and markets its namesake Italian cosmetics, skincare, fragrances, and hair care products and sells its collections through high-end department stores nationwide including Bloomingdale’s and Lord & Taylor. Extending its brand reach beyond department stores, the company also sells its cosmetics at the Costco warehouse discount chain under the Kirkland Signature by Borghese brand. For more information, please visit www.borghese.com.

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