FOR IMMEDIATE RELEASE

December 18, 2007

 

 

CONTACT:
Cara Bernosky

IMC Licensing

502.589.7655

cbernosky@imclicensing.com

 

Virginia Brown Forestier

Bruce Foods Corporation

337.365.8101

vbrown@brucefoodsla.com

 

 

IMC Licensing Signs Agreement

to Represent Bruce Foods

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with Louisiana-based Bruce Foods, a leading manufacturer of Canned Southern Vegetables, Hot Sauces and Tex Mex Food products for more than half a century. IMC will develop a strategic licensing plan and a portfolio of new brand-building licensed products to support the Bruce Foods and Bruce’s Yams brands.

Founded in 1928 in New Iberia, Louisiana, Bruce Foods was an early pioneer in the Cajun and Tex Mex food categories, founding the company’s Mexican food plant in El Paso, Texas in 1931 and creating the first canned Mexican food. Today Bruce Foods is one of America's largest privately-owned food manufacturers with more than 1,200 employees, four processing plants in the U.S. and an affiliated facility in The Netherlands. The company manufactures more than 550 food products under nine major brands – with products distributed throughout the U.S. and in more than 100 countries, and carried by most of the top retail grocery chains worldwide.

According to Cara Bernosky, IMC President and Co-Founder, “We are delighted to be working with Bruce Foods. The #1 selling brand of canned sweet potatoes in the US and the world, and the only brand in the US that really means sweet potatoes, Bruce’s Yams is poised to bring its brand strength to the fast growing category of sweet potatoes. We plan to explore food categories where we can leverage the strong health and flavor equities of sweet potatoes such as baked goods, breakfast foods, desserts and side dishes.” 

 

ABOUT IMC LICENSING

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

In addition to Bruce Foods, IMC Licensing represents Kraft Foods, Remington Arms, TABASCO and Wm. Wrigley Jr. Co. among others. For more information, please visit www.imclicensing.com.

 

ABOUT BRUCE FOODS

Founded in 1928 in New Iberia, Louisiana, Bruce Foods is one of America's largest privately-owned food manufacturers with more than 1,200 employees, four processing plants in the U.S. and an affiliated facility in The Netherlands. Bruce Foods products are distributed throughout the U.S. and in more than 100 countries, and are carried by most of the top retail grocery chains worldwide. For more information, please visit www.brucefoods.com. 

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