FOR IMMEDIATE RELEASE

May 22, 2008

 

 

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

CONTACT:
Hans Miller
W. Atlee Burpee
215.674.4900 x 1376
Hm1@burpee.com

 

 

 

 

IMC Licensing Announces Representation of Burpee
 

LOUISVILLE, KY – IMC Licensing, the nation’s leading licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with W. Atlee Burpee Company, the largest supplier of seeds to home gardeners in the United States. IMC Licensing is developing a strategic licensing plan and a portfolio of exciting, new licensed products to expand upon the Burpee® brand’s reputation for quality, home-grown vegetables.

Seed seller to the home gardener since 1876, today the company cultivates and distributes fruit, flower, herb and vegetable seeds and plants for sale through retail partners, directly through catalogs and online at Burpee.com. Shipping more than 100 million seed packets a year, the company is the largest supplier of seeds to home gardeners in the nation while also selling plants and gardening accessories. The scion of a family of seedsman and current CEO, George Ball  has owned Burpee since 1991.

According to Cara Bernosky, IMC Licensing president and co-founder, “With Burpee’s reputation as the undisputed leader in seeds known for resulting in the highest quality garden-grown products coupled with the consumer trend towards natural, fresh and healthy products, we see great opportunity in expanding the Burpee brand into fresh, frozen and canned fruit and vegetables. Many consumers recognize the quality products that Burpee seeds produce and would welcome the convenience of buying ready-to-eat Burpee product at their grocery.”

“This year, vegetable seed and plant sales have increased substantially,” added Hans Miller, vice president & CFO of Burpee. “Marketing surveys show that people are concerned about processed foods and the “carbon footprint” of products in their grocery aisles and as a result, consumers are turning to fresh produce, locally produced products and growing more of their own food. Burpee’s products and reputation are ideal to lead this growing trend.”

Burpee is known for being the first modern seed company to focus on research and quality while also creating break-through new seed varieties including Iceberg Lettuce, Stringless Green Beans and Bush Lima Beans. Today current Burpee customers range from Wal-Mart to small garden centers.

 

ABOUT IMC LICENSING

IMC Licensing leads the industry with its focused and innovative approach to brand-building through licensing. We turn the world’s best consumer product brands into great new consumer products.

In addition to W. Atlee Burpee Company, IMC Licensing represents Kraft Foods, Wm. Wrigley Jr. Co., Lenox and Valvoline among others. For more information, please visit www.imclicensing.com.

 

ABOUT BURPEE

W. Atlee Burpee has been a seed supplier to the home gardener since 1876. Today the company cultivates and distributes fruit, flower, herb and vegetable seeds and plants for sale through retail partners, and directly to consumers through catalogs and online at Burpee.com. Shipping more than 100 million seed packets a year, the Company is the largest supplier of seeds to home gardeners in the US. It also sells plants and gardening accessories. The scion of a family of seedsman and current CEO, George Ball  has owned Burpee since 1991. For more information, please visit www.burpee.com.

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