FOR IMMEDIATE RELEASE

August 12, 2008

 

 

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

 

Frank Everett
Matterhorn Ice Cream
401.622.1542

frank.everett@matterhorngroupinc.com

 

 

 

Matterhorn Ice Cream Introduces

New Crystal Light  Frozen Pops
 

BOISE, ID – Matterhorn Group, Inc., a U.S. independent producer of ice cream novelties, today announced the launch of new Crystal Light® Frozen Pops, now available in the frozen novelty section of select grocery stores. Crystal Light, the Sugar-Free Drink Mix category leader, has changed the way women drink water.  For over 20 years, Crystal Light drink mix has been the leading low-calorie fruit-flavored refreshment beverage.  Its On The Go packets of powder can be added to a bottle or glass of water for a tasty drink anytime, anywhere.  Crystal Light is also available in 16 fluid ounce ready-to-drink bottles.

“The introduction of Crystal Light Frozen Pops offers consumers a new way to enjoy the great flavors and authentic taste of Crystal Light,” said Frank Everett, vice president of marketing for Matterhorn Ice Cream. “The Crystal Light brand has long been known for refreshing, delicious beverages.  We saw an opportunity to leverage this strong brand equity to secure the ’frozen refreshment’ position in the frozen novelty category.”

New Crystal Light Frozen Pops are 1.65 fluid ounces each and sold ten to a box at a suggested retail price of $3.99. They have only 15 calories per serving and are available in three different flavor combinations, two flavors per box:

-  Raspberry Lemonade and Lemonade Frozen Pops

-  Peach Ice Tea and Raspberry Ice Frozen Pops

-  Fruit Punch and Classic Orange Frozen Pops

“These new Crystal Light Frozen Pops have been formulated to provide the full flavor of Crystal Light and offer health conscious consumers a choice not previously available,” said Gary Doyle, president and CEO of Matterhorn. “In a category known for juvenile tastes and textures, the adult need for a great-tasting, low-calorie ice pop has been answered by Crystal Light.”

IMC Licensing, Kraft’s licensing agency and the nation’s leading licensing agency specializing in consumer product brands, secured and negotiated this deal. Crystal Light Frozen Pops are available at more than 200 Giant Eagle locations throughout Western Pennsylvania, Ohio, West Virginia and Maryland as of July 2008. In addition, the product is available at 340 California locations including Save Mart Supermarket, Raley’s, Bel Air, Nob Hill and Lucky.

 

About Matterhorn Group, Inc.

Matterhorn Group Inc. is based in Boise, ID with wholly owned manufacturing facilities in California and Oregon. Matterhorn has been producing high quality ice cream and frozen novelties for over 60 years, under their own brands and for leading national retailers. For more information, please visit www.matterhornicecream.com.

 

About Crystal Light

With just five calories per serving, Crystal Light is a great tasting, sugar-free beverage,. Crystal Light is available in 28 refreshing flavors and comes in a variety of forms including convenient On The Go packets and individual tubs as well as 16 fluid ounce ready-to-drink bottles. Crystal Light is also an excellent beverage option for people with diabetes, because it contains <1 g of carbohydrate per serving and is considered a FREE exchange. For more information about Crystal Light, please visit www.CrystalLight.com

 

About Kraft Foods

For more than a century, Kraft (www.kraft.com) has offered delicious foods and beverages that fit the way consumers live.  Today, we are turning the brands that consumers have lived with for years into brands they can’t live without.  Millions of times a day in more than 150 countries, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion:  Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand;  Jacobs coffees; Milka chocolates; and LU biscuits.  Kraft is one of the world’s largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing and processing facilities globally.  The company’s stock (NYSE: KFT) is listed on the Standard & Poor’s 100 and 500 indexes as well as the Dow Jones Sustainability Index and Ethibel Sustainability Index.

 

About IMC Licensing

IMC Licensing leads the industry with its focused and innovative approach to brand-building through licensing. We turn the world’s best consumer product brands into great new consumer products.

In addition to Kraft Foods, IMC Licensing represents Wm. Wrigley Jr. Co., Lenox and Valvoline among others. For more information, please visit www.imclicensing.com.

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