FOR IMMEDIATE RELEASE

April 18, 2008

 

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

 

 

 

IMC Licensing Announces Representation of Chiquita
 

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with Chiquita Brands International, Inc., a leading international marketer and distributor of high-quality fresh fruits and vegetables. IMC Licensing will develop a strategic licensing plan and a portfolio of new brand-building licensed products to support the Chiquita® and Fresh Express® brands.

Since it was founded in 1899, Chiquita has become recognized worldwide as a symbol of healthy, fresh and high-quality food products. Chiquita operates as a leading international marketer and distributor of bananas and other branded, healthy, fresh produce sold under the “Chiquita” and other brand names in more than 70 countries. In addition, the company holds the No. 1 market share position in U.S. value- added salads, which it markets under the “Fresh Express” and other brand names.   

According to Cara Bernosky, IMC Licensing president and co-founder, “The Chiquita and Fresh Express brands are highly recognized and sought-after in the produce space. We are delighted to be working with Chiquita Brands International and look forward to assessing opportunities to leverage their brands in adjacent categories to support the company’s strategy of providing more convenient, healthy food options to meet consumer needs.” 

ABOUT IMC LICENSING

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. IMC Licensing turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

In addition to Chiquita Brands International, IMC Licensing represents Kraft Foods, Valvoline, TABASCO and Wm. Wrigley Jr. Co. among others. For more information, please visit www.imclicensing.com.

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