FOR IMMEDIATE RELEASE
December 28, 2006

 

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

IMC Licensing CEO Stephen Reily to Moderate Seminar
at 2007 L!CENSING Show

LOUISVILLE, KY – IMC Licensing, the nation’s leading full-service licensing agency specializing in consumer product brands, announced today that its CEO and Co-Founder, Stephen R. Reily, has been selected to moderate a seminar for Licensing University 2007, the educational conference for industry professionals to be conducted during the 27th Annual L!CENSING International Show June 19 - 21, 2007 in New York, NY.

Mr. Reily will serve as moderator for a panel discussing "A New Look at Corporate Brand Licensing” tentatively scheduled for Wednesday, June 20, 2007 from 10:45am - 12:15pm at the Jacob K. Javits Convention Center. Using the licensing partnership between Kroger and Disney as his starting-point, Mr. Reily will speak on the distinction between “brand placement” and “brand extension” among brand-licensing deals. Rich in case studies, his presentation will help brand licensing professionals – licensors, licensees, agents and others – understand a new way of looking at brand licensing; the new products it generates; the competencies required to execute it; and the ways to measure its benefits. 

At IMC Licensing, Mr. Reily is responsible for overseeing licensing strategy and relationships with clients as well as IMC’s business development and marketing efforts within the licensing industry. Mr. Reily serves on the Advisory Board of the Licensing Journal, where for three years he wrote a monthly column on corporate trademark licensing. He serves on the Education Committee and has served as an officer of the International Licensing Industry Merchandisers' Association (LIMA), the trade organization of the licensing industry, and is a member of the International Trademark Association (INTA) and the Licensing Executives Society (LES). In addition, Mr. Reily has published articles in BRANDWEEK, brandchannel.com among others, and has been a featured speaker at leading industry events including Licensing University, LINK and The Licensing Letter Symposium. A former corporate attorney, Mr. Reily graduated from Yale College, summa cum laude, and from Stanford Law School, after which he clerked for Justice John Paul Stevens of the U.S. Supreme Court.

ABOUT LICENSING INTERNATIONAL

L!CENSING International is sponsored by the International Licensing Industry Merchandisers' Association (LIMA), the worldwide trade association for the licensing industry. LIMA hosts the Licensing University Conference program as well as the LIMA Awards for Excellence and LIMA Gala in conjunction with L!CENSING International. For more information about L!CENSING International, please visit www.licensingshow.com.

ABOUT IMC

IMC Licensing represents Kraft Foods, Wm. Wrigley Jr. Co., TABASCO®, Remington®, Louisville Slugger® and Cub Cadet® among others. For more information, please visit www.imclicensing.com.

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