SHOT Show (Shooting Hunting Outdoor Trade Show)

IMC recently attended the show and while walking the aisles noticed the following:

• Ruger unveiled a concept – Ruger Ram Full-Size pickup truck. It was a really sharp expression of their brand in “Ruger Red” with Sturm Ruger branded appointments that captured a lot of attention.
  
  
• Remington debuted several new licensed products at the show. One of the standouts, in keeping with industry trends, was a line of “Quiet Fabric” camo back packs, bags, pouches and other related products.
  
  
• Smith & Wesson showed an impressive line up of mountain bikes produced by Cycle Source Group for the premium market.

• New DeWalt Footwear, Gloves, Eye and Hearing Protection stood out at the show both because it was not a hunting/shooting brand and because of the striking Black and Yellow colors against the backdrop of everyone else’s camo patters.

• New Browning camping products included the addition of a new line of backpacks featuring Mossy Oak break up pattern and the Browning Buckmark Logo to last year’s introduction of sleeping bags, tents and other camping gear.

• Browning also introduced a new co-branded ATV jointly developed with Polaris Industries.

• Gerber has also entered into the pack business this year for the first time. The new pack includes a new patent pending “Liquifusion” hydration system and comes in camo patterns for the hunting enthusiast.

• Everyone at the show seemed to be either adding packs to their line-ups or adding/expanding casual and soft shell apparel lines.

• Columbia’s fall 2006 hunting collection features all new proprietary camo patterns including Timberwolf, a new dark woods pattern.

• Realtree has created a new ladies and youth signature line available in orange and hot pink with Realtree hardwoods camo trim and embroidered logos.

• Wolverine, the venerable footwear brand, has introduced a new line of work wear and casual apparel.

• Mossy Oak Elements has introduced a new line of casual apparel for camping, fishing, hiking and home. The line includes shorts, khakis and other non-camo casual apparel, some with camo accents.

• Leatherman the maker of its namesake multi-tool has introduced a line of folding knives, expanding the brand beyond the multi-tool category.