FOR IMMEDIATE RELEASE
February 10, 2005

CONTACT:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cara@imclicensing.com

Larry Baumann
Kraft Foods
973.503.3261
larry.baumann@kraft.com

MILK-BONE® Pet Accessories
Coming Soon to a Pet Aisle Near You!

EAST HANOVER, NJ - Milk-Bone is giving dogs even more reasons to wag their tails. The beloved pet snack brand has partnered with Pet Brands, Inc., to create a line of Milk-Bone branded pet accessories for dogs of all sizes. The line includes toys, collars, leashes, bowls, beds, apparel and rawhide.

“Milk-Bone is a brand that dog owners love and trust, and we are very excited about our new Milk-Bone accessories line, which will give consumers new and exciting ways to strengthen their bonds with their dogs,” said David Contract, Milk-Bone Brand Manager.

"The line of Milk-Bone pet accessories will incorporate the quality and appeal of Milk-Bone biscuits and treats,” said Matt Hunnell, Pet Brands President. “The opportunity for such a well-respected and trusted brand, like Milk-Bone, to offer a line of pet accessories is limitless.”

The Milk-Bone licensed pet accessories will be unveiled at the American Pet Product Manufacturers Association (APPMA) Trade Show, March 13-15. The line will be sold in all classes of trade and will be available in stores spring of 2005.

The license agreement was secured and negotiated by Kraft’s licensing agency, IMC Licensing.

ABOUT MILK-BONE
Milk-Bone is a leading and trusted dog snack brand and markets a complete line of dog biscuits, chewy treats and crunchy treats. Since 1908, when the first Milk-Bone Original Dog Biscuit was sold, Milk-Bone has made high-quality dog snacks that excite dogs and their "pet parents." Today, dogs wag their tails for Milk-Bone Original Biscuits, Milk-Bone Grillin' Bites chewy treats, Milk-Bone Bakery Bites Cookies for Dogs, Milk-Bone Mar-O Snacks crunchy treats, and Milk-Bone Original Dog Treats. For more information about Milk-Bone, visit www.milk-bone.com

ABOUT PET BRANDS, Inc.
Pet Brands is rapidly emerging as the industry leader in the name brand, high quality, and value oriented pet accessory business. Focusing on product placement and growing “The Brand”, is the company’s mission and strength. They market a complete line of MILK-BONE® dog accessories under a license agreement with Kraft. In addition, they also produce a full line of 9 Lives® cat accessories. Pet Brands is based in Columbus, Ohio, operating from a 230,000 square foot, state of the art distribution center. The company is privately held and managed by a diverse and dynamic management team with many years of experience in product development, marketing and retail service. Pet Brands is a proud sponsor of the NASCAR Busch Series #4 car driven by Ryan Hemphill for Biagi Bros. Racing. For more information about Pet Brands