 |
International Dairy, Deli, Bakery
Association Show –
June 1-3, 2008
IMC recently attended the
International Dairy, Deli, Bakery Association Show and
made the following observations:
Overview
The
deli-dairy-bakery show brought together over 7,500 attendees and 1,500
exhibitors. This was the first time the show has been in New Orleans since 1999.
Celebrity chefs Emeril Lagasse and Paula Deen were keynote speakers at the show.
Brand
Highlights
-
Uncle
Wally’s announced their licensing partnership with General
Mills on a Fiber One muffin that will be coming to market in
Fall 2008. -
B.C.
Bundt featured their Jelly Belly, 7-Up, Dr. Pepper, Orange
Crush, and Hawaiian Punch crème cakes.
New
Products
Jel-Sert introduces OREO and CHIPS AHOY! Sipaah Straws, so you can now flavor
your milk to taste like your favorite cookie. One of their other new products
was DIET SNAPPLE water flavoring sticks.
Advanced
Food Product is now offering a JELLY BELLY pudding snack in
flavors like buttered popcorn, bubble gum, watermelon, etc.
Licensing Trends and Thoughts
Cake decorating products had a large display of licensed properties. Bakery
Crafts introduced Batman The Dark Knight and included others such as
American Idol, Bratz, and Crayola. Decopac highlighted Dora the Explorer,
Spiderman, Shrek, among others.
There is a lot of room for licensing within the deli, dairy, and bakery
categories.
|
Louisville KY 40202
