December 29, 2008

 

 

CONTACT:
Cara Bernosky
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

 

 

IMC Licensing’s License Acquisition Division to Represent IDEA, LLC

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that its recently established License Acquisition Division will represent Charleston, South Carolina-based IDEA, LLC, an importer of consumer goods. IMC Licensing’s new License Acquisition Division, established to meet the needs of manufacturers and retailers challenged to deliver great new consumer products, will help develop programs with significant differentiation and impact by strategically identifying, soliciting and securing brands that best fit with IDEA’s needs.

According to Todd Donaldson, Vice President of Sales, “We were delighted to represent IDEA to explore new solutions to grow their business via licensing.” IMC Licensing will help IDEA secure brands for several product lines including cookware and textiles.

 The License Acquisition Division is managed by Mr. Donaldson with Jayne Steverson, Director of License Acquisition.

 

ABOUT IMC LICENSING

IMC Licensing has become the resource for proprietary brand solutions by locating ourselves at the intersection of strategic licensing partnerships. We develop distinctive products and programs for retailers and manufacturers, identifying and acquiring brands that bests fit with our clients’ needs. IMC Licensing has worked with companies like Kraft Foods, Valvoline, Jel Sert, Wranger and Borghese to bring to market great new products in every aisle at retail. For more information, please visit www.imclicensing.com.

 

ABOUT IDEA, LLC

Charleston South Carolina-based IDEA, LLC is an importer of consumer goods with particular expertise in ensuring their retail clients dramatically improve availability to consumers while holding much less inventory.  IDEA also provides supply chain management consulting services and operates facilities in three countries.

 

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