FOR IMMEDIATE RELEASE
January 23, 2007

 

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cara@imclicensing.com

 

David Rossi

R.A.B. Food Group, LLC

201.553.1100

drossi@rabfoodgroup.com

 

IMC Licensing Announces Variety of New Manischewitz Foods

New Products Include Ice Cream, Italian Ices, and Pizza

 

LOUISVILLE, KY – IMC Licensing, the nation’s leading full-service licensing agency specializing in consumer product brands, announced today that it has negotiated multiple new licensing agreements for R.A.B. Food Group’s world-renowned Manischewitz® brand to develop a range of delicious premium quality Kosher foods perfect for entertaining guests and sharing with family all year round. All products are certified Kosher for Passover. All products are certified Kosher by the Orthodox Jewish Congregations.

• Manischewitz® Vanilla and Chocolate Flavored Non-Dairy Ice Cream and Manischewitz® Cherry and Lemon Flavored Italian Ices. The licensee for these new dessert products is Brooklyn-based Real Kosher Ice Cream Inc., operating as Klein’s Kosher Ice Cream, a leading manufacturer of Kosher dairy and non-dairy desserts. Distribution channels are expected to include retail grocery stores, drug stores, convenient stores, club stores, mass merchandisers and food service providers. These dessert items will launch in February 2007.

• Manischewitz® Cheese Pizza. This new pizza product is formulated with potato starch rather than matzo meal to adhere to stricter dietary laws, making it available for a larger audience to enjoy and available during Passover. The licensee is Brooklyn-based Real Kosher Ice Cream Inc., operating as Klein’s Kosher Ice Cream. Distribution channels are expected to include retail grocery stores, drug stores, convenient stores, club stores, mass merchandisers and food service providers. This pizza product will launch in February 2007.

“We are delighted to bring together Manischewitz and Klein's to launch a variety of premium, brand-building new products in time for the spring holiday season,” said Cara Bernosky, President of IMC Licensing. “Manischewitz has an incredible history of nearly 120 years as the nation’s largest manufacturer of processed Kosher food products and these licensing efforts as well as others in development will continue to deepen the relationship consumers have with the Manischewitz brand.”

David Rossi, Vice President of Marketing of R.A.B Food Groups, LLC, added, “We are excited to extend the Manischewitz brand into new aisles of the supermarket with these lines of premium dessert and pizza products. With Kosher foods among the fastest growing food categories, our goals are to boost sales to non-Jewish customers and break out of specific Kosher supermarket aisles and sections. We expect that these new products will help us achieve these goals.”

ABOUT IMC LICENSING

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

In addition to Manischewitz®, IMC Licensing represents Kraft Foods, Remington Arms, TABASCO and Wm. Wrigley Jr. Co., among others. For more information, please visit www.imclicensing.com.

ABOUT R.A.B. FOOD GROUP, LLC

R.A.B. Food Group, LLC manufactures and markets Manischewitz®, Rokeach®, Goodman’s®, Asian Harvest®, Season® and Guiltless Gourmet® brand products. R.A.B. Food Group’s B. Manischewitz Company is a 118 year old branded food manufacturer and is the nation’s largest manufacturer of processed kosher food products including matzos, noodles, crackers, cakes, cookies, soups and processed fish products. For more information, please visit the company’s website, www.rabfoodgroup.com.

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