FOR IMMEDIATE RELEASE
June 16, 2005

CONTACTS:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cara@imclicensing.com

Anne Gruettner
MTD Products
330.558.3712
anne.gruettner@mtdproducts.com

IMC Licensing Announces Representation of MTD Products
for Cub-Cadet, Troy-Bilt and Yard-Man Brands

LOUISVILLE, KY -- IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with MTD Products Inc., a leading global manufacturer of outdoor power equipment including garden tractors, lawn trimmers and mowers. IMC will develop a portfolio of new brand-building products for MTD’s world-renowned CUB CADET®, TROY-BILT® and YARD-MAN® brands.

Since MTD was founded in 1932 in Cleveland, Ohio, the company has been known for its unrelenting focus on hard work, innovation and quality. Originally a tool and die supplier to the local manufacturing community, MTD later expanded into consumer products by supplying steel stampings for the toy industry and complete products like tricycles. In the early 1950’s, wheelbarrows were added to the consumer product line which had a profound effect on the direction the business would grow, launching a line of yard products and later their first lawnmower in 1958.

Today, MTD has fulfilled the “American Dream” of its immigrant co-founders and has become a leader in designing and building durable, easy-to-use outdoor power equipment. The company now has a global presence with manufacturing facilities in the U.S., Canada and Europe. Its family of brands offer award-winning products designed to meet lawn and garden needs for both residential and commercial markets.

According to Cara Bernosky, IMC President and Co-Founder, “We are delighted to represent CUB CADET, TROY-BILT and YARD-MAN and to expand their presence in the lawn and garden space with a host of innovative products that are truly relevant to the equities of their brands. By keeping in this space where their brands have the most consumer relevance, new products will be able to leverage the company’s strength in key distribution channels. We also see a tremendous opportunity in capturing the minds of young gardeners, leveraging Troy-Bilt’s current success with its “Budding Gardeners” program for children.”

ABOUT MTD

For more than 40 years, MTD has been a leader in designing and building durable, easy-to-use outdoor power equipment. Our family of brands offers award-winning products designed to meet lawn and garden needs for both residential and commercial markets. For more information, please visit www.mtdproducts.com.

MTD Products has earned a reputation around the world for excellence in quality and service and is the innovator in each respective business unit. The company remains privately held and closely aligned to the core values of our founders, whose example set our standard.

ABOUT IMC

IMC Licensing is the nation's leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients' iconic trademarks.