FOR IMMEDIATE RELEASE
June 1, 2006

CONTACTS:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

Johanna O'Kelley, Director of Licensing
Sierra Club
415.977.5631
johannaokelley@sierraclub.org

IMC Licensing Announces Representation of Sierra Club

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with the Sierra Club®, America’s oldest, largest and most influential grassroots environmental organization. IMC will develop a strategic licensing plan and a portfolio of new brand-building licensed products to support the Sierra Club’s mission to explore, enjoy and protect the planet.

According to Cara Bernosky, IMC President and Co-Founder, “We are delighted to represent the Sierra Club and its well-known organization dedicated to enjoying our environment through outing programs, and to conserving and protecting our environment though educational and legislative activities. We see a great opportunity in linking this historic and influential brand to a variety of product categories, and look forward to developing a host of new products which support the Sierra Club’s belief that every person is connected to, inspired by and responsible for the natural world.”

“Founded in 1982, the Sierra Club has a long and impressive history of protecting the wilderness, originally in the United States and now around the globe,” said Johanna O’Kelley, Sierra Club Director of Licensing. “By leveraging licensed products to introduce the Sierra Club in new places and new ways, we hope to deepen our brand’s relationship with the next generation of consumers and environmentalists.”

“IMC believes there are tremendous opportunities to expand the Sierra Club into a variety of products that tap the brand’s healthy-living equities,” added Bernosky. Licensed products may include organic products in the following categories: food and beverage, health & beauty aids, household & garden products, pet products and apparel & accessories. Other potential licensed products include outdoor & camping products, tools & hardware, housewares & furnishings and toys & games.

ABOUT SIERRA CLUB

Founded in 1892, the Sierra Club is the oldest, largest, and most influential grassroots environmental organization in America with more than 750,000 members nationwide. Inspired by nature, we work together to protect our communities and the planet, with the belief that every person is connected to, inspired by and responsible for the natural world. For more information, please visit www.sierraclub.org.