FOR IMMEDIATE RELEASE

May 22, 2008

 

 

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

 

 

IMC Licensing Product Nominated for the 2008 International Licensing Excellence Awards

LOUISVILLE, KY – IMC Licensing, the nation’s leading licensing agency specializing in consumer product brands, announced today that one of the new products that the agency has helped create and license has been nominated for the prestigious 2008 International Licensing Excellence Awards given by the International Licensing Industry Merchandisers' Association (LIMA). These awards recognize the industry’s most impressive and successful licensed properties and products from the past year.

In the category of Best Corporate Brand Licensee of the Year, licensee Unilever was recognized for the LIFE SAVERS® Popsicle, launched in 2006. Having conquered the candy aisle with almost universal brand awareness and distribution, Wrigley’s LIFE SAVERS brand joined forces with Unilever to develop LIFE SAVERS Popsicles, incorporating the brand’s authentic flavors while looking just like a LIFE SAVERS 5 Flavor Roll. Sugar-Free LIFE SAVERS Popsicles were recognized as the #2 frozen novelty health claim out of 60 in the category for the product’s first year while LIFE SAVERS Popsicles single serve was the #1 new Popsicle item launched.

IMC Licensing negotiated this license agreement between Wrigley and Unilever, first recommending that Wrigley’s leverage the LIFE SAVERS iconic brand equity to secure a position in the frozen aisle and then working to identify a frozen novelty partner who could incorporate the brand’s equities in a unique and meaningful way.

According to Cara Bernosky, IMC Licensing president and co-founder, “We are thrilled that Unilever has been nominated for this important award and congratulate them on their success with this new frozen novelty product. We are fortunate to have the opportunity to work with outstanding partners like Wrigley and Unilever.”

Nominations for the LIMA Awards were solicited from the entire licensing industry based on a list of categories and criteria that ultimately determines who the industry honors as leaders in those criteria. Award categories were limited to a maximum of five entries each and winners will be chosen by a vote of the LIMA membership.

The LIMA Awards will be presented at the industry’s most prestigious event, the annual LIMA Gala and Awards Ceremony, on June 11, 2008 at the Sheraton New York Hotel & Towers.

 

ABOUT IMC LICENSING

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. IMC Licensing turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

IMC Licensing represents Kraft Foods, Valvoline, TABASCO and Wm. Wrigley Jr. Co. among others. For more information, please visit www.imclicensing.com.

 

ABOUT THE INTERNATIONAL LICENSING INDUSTRY MERCHANDISERS’ ASSOCIATION (LIMA)

Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA’s main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, and offices in New York, London, Munich, Tokyo and Shanghai, members enjoy access to a wide variety of activities, information and benefits. LIMA is a proud sponsor of the annual Licensing International Expo  (New York), Brand Licensing (London), LiMa Licensing Market (Munich), Day of Licensing (Cologne), Licensing Asia (Tokyo), Shanghai Licensing Pavilion and the Hong Kong Licensing Show. In addition, LIMA offers ways to jump start a career in licensing:  the Certificate in Licensing Studies (CLS) program which is the only educational course specifically designed to prepare professionals to succeed in the ever-changing licensing industry, and flip, a subset of LIMA offering support and networking for the Future LIMA Industry Professionals. For more information please visit www.licensing.org.

 

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