FOR IMMEDIATE RELEASE
June 4, 2008
CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com
Jennifer Jackson-Luth
WM. WRIGLEY JR. COMPANY
312.645.8876
jennifer.jacksonluth@wrigley.com
IMC
Licensing Announces Flavored Lip Care Products Leveraging
Iconic Wrigley’s Chewing Gum Brands
LOUISVILLE, KY –
IMC Licensing, the nation's leading full-service
licensing agency specializing in consumer product brands,
announced today that it has negotiated a new licensing
agreement for the
Wm. Wrigley Jr. Co. the world's largest manufacturer and
marketer of chewing gum, to develop
a line of flavored lip care products including lip balms and
glosses for the Wrigley’s Brands, Big Red®,
Juicy Fruit®, Doublemint®,
Winterfresh® and Wrigley’s Spearmint®.
The licensee is New York based
Lotta Luv, a producer of more than 200 candy
flavor lip balms and glosses.
The lip care products will be introduced in the Fall of 2008.
Distribution channels are expected to include traditional
mass, supermarket and specialty retailers such as Limited
Too, Urban Outfitters, and Claire’s. In addition to this
assortment, Lotta Luv has also created the ON10® brand,
exclusively for Sephora, available in time for Holiday 2008.
The lip care product launch will coincide with the
introduction of the Wrigley’s Brands new Slim Pack™
envelope. The cool new Slim Pack, a sleek, 15-stick envelope
package, represents category-changing innovation that has
been two years in the making. The Slim Pack is designed to
make these iconic chewing gum brands more contemporary for
today’s consumer because it is more durable and portable for
their on-the-go lifestyle. The new packaging is coupled with
significant flavor improvements across these stick-brands.
ABOUT IMC LICENSING
IMC
Licensing leads the industry with its focused and innovative
approach to brand building through licensing. We turn the
world's best consumer product brands into great new consumer
products.
In addition
to
Wm. Wrigley
Jr. Co., IMC Licensing represents Kraft Foods,
Valvoline, and Lenox among others. For
more information, please visit
www.imclicensing.com.
About Wrigley
The Wm. Wrigley Jr. Company is a recognized leader in
confections with a wide range of product offerings including
gum, mints, hard and chewy candies, lollipops, and
chocolate. The Company has global sales of $5.4 billion and
distributes its world-famous brands in more than 180
countries. Three of these brands – Wrigley's Spearmint®,
Juicy Fruit®, and Altoids® – have
heritages stretching back more than a century. Other
well-loved brands include Doublemint®, Life
Savers®, Big Red®, Boomer®,
Pim Pom®, Winterfresh®, Extra®,
Freedent®, Hubba Bubba®, Orbit®,
Excel®, Creme Savers®, Eclipse®,
Airwaves®, Solano®, Sugus®,
P.K.®, Cool Air® and 5™.
ABOUT LOTTA
LUV
Lotta Luv is an industry leader in licensed cosmetics and HBA
items. Founded in 2001 with a single license from the
Hershey’s Company, Lotta Luv has grown to hold more than 30
licenses with over 50 brands from leading companies such as
Nestle, Jelly Belly, Disney, and Kellogg’s. Known for their
innovative packaging and fresh design, Lotta Luv produces
branded lip balm, lip gloss, hair accessories and bath items
that consumers have come to luv. Recently, Lotta Luv
founded ON10® as an exclusive brand for Sephora.
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Louisville KY 40202 