FOR IMMEDIATE RELEASE

February 11, 2008

 

 

CONTACT:
Cara Bernosky

IMC Licensing

502.589.7655

cbernosky@imclicensing.com

 

Rick Redman

Hillerich & Bradsby Co.

502.588.7326

 

 

lMC Licensing Announces

Louisville Slugger Apparel

 

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has negotiated a new licensing agreement for Hillerich & Bradsby Co.’s Louisville Slugger® brand to develop a line of casual apparel for boys and girls. The licensee is New Jersey-based G.I. Apparel, Inc., a multidivisional company selling every major retailer of the apparel market place.

According to Cara Bernosky, IMC Licensing President and Co-Founder, “For over 120 years, Louisville Slugger has been the most popular and best-loved baseball bat brand in America, dominating the game at every level of play from youth leagues to the Majors. We are delighted to bring together Louisville Slugger and G.I. Apparel to launch a line of casual sports apparel for kids. GI Apparel is one of the dominant players in the active lifestyle apparel market.  We see great potential in linking the iconic Louisville Slugger band with GI Apparel, Inc. to expand the brand’s presence and complement the brand’s own offerings in key sporting goods retail accounts and better department stores."

Louisville Slugger Apparel will be introduced at the 2008 MAGIC Marketplace in Las Vegas from February 12 – 14, 2008. Licensing items will include printed and embroidered, active wear, loungewear, sleepwear and headwear classifications. These new products will be in-store 2/25/08. Distribution channels are expected to include sporting goods stores and department stores.

 

ABOUT IMC

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. IMC Licensing turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

In addition to Kraft Foods, IMC Licensing represents Valvoline, TABASCO and Wm. Wrigley Jr. Co. among others. For more information, please visit www.imclicensing.com.

 

ABOUT LOUISVILLE SLUGGER

 Louisville Slugger® is the Official Bat of Major League Baseball and is a name that is synonymous with America’s pastime.  Originating in 1884, Louisville Slugger bats have graced the hands of the greatest players in baseball history, including Babe Ruth, Ted Williams, Joe DiMaggio, Stan Musial, Jackie Robinson, and Hank Aaron, to name just a few.  Stars of today also swing Louisville Slugger bats including Alex Rodriguez, Manny Ramirez, Jim Thome, and Ken Griffey, Jr.  Louisville Slugger also makes TPX® baseball equipment for college, high school, and youth players, as well as TPS® equipment for slow-pitch and fastpitch softball players.  Louisville Slugger is a brand of the Hillerich & Bradsby Co., a fourth generation family-owned business that also sells PowerBilt® golf clubs and Bionic® Gloves for a variety of sports and hobbies.  For more information, please visit www.slugger.com.

ABOUT G.I APPAREL

G.I. Apparel is a privately held corporation, owned by Anthony S. Prisco. Headquartered in Wall, New Jersey, founded in 1993. The company has over 100 full time employees. GI Apparel, Inc. has an expansive range of distribution in America, from better and mid tiered department stores including, mass market, specialty stores, sporting goods and food and drug store chains.

GI was honored by INC magazine by earning the spot on the Inc 500 top 500 fastest growing companies in America list, 3 years in a row.  

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