FOR IMMEDIATE RELEASE
February 4, 2010
CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com
IMC Licensing Executives to Moderate Seminars at 2010
LICENSING Show
LOUISVILLE, KY –
IMC Licensing,
the nation’s leading full-service licensing agency
specializing in consumer product brands, announced today
that its executives have been selected to moderate two
seminars for Licensing University 2010, the educational
conference for industry professionals to be conducted during
the Annual LICENSING
International Expo June 8 - 10, 2010 in Las Vegas at the
Mandalay Bay Convention Center.
IMC Licensing CEO and Co-Founder, Stephen Reily, will serve as moderator for “Using
Demographic Trends to Grow Your Licensing Business:
Baby Boomers, Hispanics and Women” with panelists
including demographic and licensing experts, tentatively
scheduled for Wednesday, June 9, 2010 from 10:00 am - 11:30
am. The seminar will present actionable data on some of the
most important demographic trends in the
U.S.
and how these trends are creating opportunities for the
licensing industry.
Sean Heitkemper,
IMC Licensing Vice President, Business Development, will
serve as moderator for a panel discussing
“Retail Strategies
Beyond the Top Ten,” tentatively scheduled for Tuesday,
June 8, 2010 from 1:30 pm – 3:00 pm. The diverse panel
will provide an overview of the
hottest retail developments in licensing, engagement
strategies for more nimble retail partners and innovative
approaches to promoting and selling licensed products in
today’s challenging marketplace.
No other licensing agency has focused more
exclusively on consumer product brands than IMC Licensing
where Mr. Reily is responsible for overseeing licensing
strategy and relationships with clients as well as business
development and marketing efforts within the licensing
industry. Mr. Reily serves on the Advisory Board of the
Licensing Journal, where for three years he wrote a monthly column
on corporate trademark licensing. He serves on the Education
Committee and is a past officer of the International
Licensing Industry Merchandisers' Association (LIMA), the
trade organization of the licensing industry, and is a
member of the International Trademark Association (INTA) and
the Licensing Executives Society (LES). In addition, Mr.
Reily has published articles in
BRANDWEEK,
brandchannel.com among others, and has been a featured
speaker at leading industry events including Licensing University, LINK and The Licensing Letter
Symposium. A former corporate attorney, Mr. Reily graduated
from Yale College,
summa cum laude, and from
Stanford
Law School,
after which he clerked for Justice John Paul Stevens of the
U.S. Supreme Court.
Mr. Heitkemper is responsible for identifying and developing
new client relationships for IMC Licensing with key brands
across a wide variety of consumer product brand categories.
Before joining IMC, he led business development activities
for DeLor Brand Identity Consultants, a leading corporate
and product branding firm. Mr. Heitkemper has developed key
strategic relationships with many leading consumer product
companies including Microsoft, Brown-Forman, GE Consumer
Products, Maytag/Amana Appliances and Sprint. In addition to
presenting at
Licensing
University in 2009, he has
authored articles and white papers on licensing published in
Retailing Today,
Progressive Grocer and the
Licensing Journal.
Mr. Heitkemper earned a B.A. from the
University
of Louisville.
ABOUT IMC LICENSING
IMC
Licensing leads the industry with its focused approach to
brand-building through licensing. We help brand owners and
manufacturers turn the world’s best consumer product brands
into great new consumer products.
IMC Licensing has worked with companies like Duncan Hines,
Dole,
TABASCO,
Valvoline, General Mills, Butterball and Borghese. For more
information, please visit
www.imclicensing.com.
ABOUT LICENSING
INTERNATIONAL EXPO
LICENSING International Expo is sponsored by the
International Licensing Industry Merchandisers' Association
(LIMA), the worldwide trade association for the licensing
industry. LIMA
hosts the Licensing University Conference program as well as
the LIMA Awards for Excellence in conjunction with LICENSING
International Expo. For more information about LICENSING
International Expo, please visit
www.licensingexpo.com.
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