FOR IMMEDIATE RELEASE
March 28, 2007

IMC Licensing Announces Cub Cadet Lawn Care and Garden Accessories

LOUISVILLE, KY – IMC Licensing, the nation’s leading full-service licensing

agency specializing in consumer product brands, announced today that it

has negotiated a new licensing agreement for MTD Products, Inc.’s world-renowned CUB CADET® brand to develop a complete line of branded lawn care and garden accessories in conjunction with Brinly-Hardy Company, a leading manufacturer of lawn care and garden products since 1839.  

“We are delighted to bring together MTD Products and Brinly-Hardy to launch this premium line of CUB CADET® branded accessories targeting discriminating residential consumers as well as hobby farmers,” said Cara Bernosky, President of IMC Licensing. “MTD Products Inc. is well known as a leading global manufacturer of outdoor power equipment including garden tractors, lawn trimmers and mowers and we believe that by keeping in the lawns and garden space where their brands have the most consumer relevance, these and other new products will be able to leverage brand equities.”

A line of ten distinct and premium CUB CADET® brand-building new products soon available will include a steel cart, poly cart with tool divider, newly designed broadcast spreader, lawn sweeper, tow sprayer, dethatcher, spike aerator, plug aerator and poly lawn roller.

Anne Gruettner, Licensing Director of MTD Products, Inc., added, “We are very excited to launch this program and create a strong accessory program for our retail network of over 3,700 dealerships as well as for the mass retailers.  Creating an accessory program with the breadth of product offerings as we are introducing, allows us to meet strong consumer needs and to extend our brand presence in other lawn care channels.”

”The complete line of Cub Cadet® lawn care and garden accessories was introduced to the Cub Cadet® Independent Dealer Network at the Cub Cadet® Dealer Meeting held in Louisville, Kentucky in late October 2006 with initial items available in early 2007,” said Kim Steadman, Licensing Manager for IMC Licensing. “Distribution channels are expected to include MTD Products’ established tractor supply retail channels including The Home Depot, Cub Cadet® dealers and other independent retailers.”

ABOUT IMC LICENSING

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

In addition to Cub Cadet®, IMC represents Kraft Foods, Remington Arms, TABASCO and Wm. Wrigley Jr. Co., among others. For more information, please visit www.imclicensing.com.

 

ABOUT MTD

For more than 40 years, MTD has been a leader in designing and building durable, easy-to-use outdoor power equipment. Our family of brands offers award-winning products designed to meet lawn and garden needs for both residential and commercial markets. For more information, please visit www.mtdproducts.com.

MTD Products has earned a reputation around the world for excellence in quality and service and is the innovator in each respective business unit. The company remains privately held and closely aligned to the core values of our founders, whose example set our standard.

 

ABOUT BRINLY-HARDY

Brinly-Hardy Company has been producing lawn care and garden products since 1839.  For more information, please visit www.brinly.com.

###