International Home & Housewares Show, Chicago, Illinois

During the Housewares Show in Chicago, IMC came across the following.

Brand Highlights

  • Black & Decker by Applica Appliances has a new 2 tank professional steam iron designed to work with Downy Wrinkle Releaser.
  • Lifetime Brands enters the cookware market with a good, better, best offering using the Cuisine de France, Hoffritz, and Sabatier brands.
  • The tea segment has proved to be hot this year. New entries include the Sunbeam Tea Drop hot tea maker from Jarden Consumer Products and Bodum’s complete line of tea pots and accessories from the maker of the iconic French-press coffee maker.
  • Thermos’ new E5 Series of insulated beverage containers is targeted specifically to the active outdoor lifestyle featuring caribiner clips and rugged construction.
  • Henckels expands into cookware with new line of high-end stainless cookware and a new Japanese inspired cutlery line called Miyabi.
Licensing Trends and Thoughts
  • Magic Chef, the appliance line formerly manufactured by Maytag, has been reborn through a unique licensing partnership with E-Wave. The Chicago-based company holds the exclusive license to build out an entire line of small appliances, cookware, and accessories.
  • Wusthoff, Solingen’s famous cutlery maker, has introduced a new line of Emerilware cutlery to compliment All-Clad’s cookware. Emeril’s face seems omnipresent these days.
  • Oregon Scientific introduces a new line of John Deere branded home weather stations, weather radios and remote rain monitors.
  • McCullough enters the steam cleaner market to compete in a largely unbranded space against Euro brands like Scunci.
  • Evercare, the lint roller people, have introduced an entire line of garment care options under the Woolite brand.

 



 
 
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