FOR IMMEDIATE RELEASE
March 31, 2006

CONTACTS:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

IMC LICENSING NAMES BUSINESS DEVELOPMENT MANAGER

LOUISVILLE, KY, March 31, 2006 – IMC Licensing, the nation’s leading full-service licensing agency specializing in consumer product brands, announced today that Todd Donaldson has joined the company as Business Development Manager.

At IMC, Todd will be responsible for identifying and developing new client relationships with key brands across a wide variety of consumer product brand categories. Before joining IMC, Todd was responsible for the account management and retention of more than ten Fortune 200 client companies for SHPS Human Resources Solutions. Todd earned a B.A. from the University of Kentucky.

ABOUT IMC

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.