FOR IMMEDIATE RELEASE
May 16, 2005

IMC Licensing Announces New Hires

LOUISVILLE, KY -- IMC Licensing, the nation’s leading full-service licensing agency specializing in consumer product brands, announced today that two new people have joined the IMC team.

JIM MCDONNELL has joined IMC as Licensing Manager. He will be responsible for developing and managing portfolios of license agreements for IMC clients. Before joining IMC, Jim served as Marketing Manager for CNET Networks, Inc. where he supported branded premium content products for CNET.com, TechRepublic.com, ZDNet.com and Builder.com. Prior to that, he served as Internet Marketing Specialist for Lowe’s Companies, Inc. and Assistant Director of Licensing and Merchandising for the University of Louisville. Jim earned a B.A. in Communication and a B.S. in Business Administration from the University of Louisville, and an M.B.A. from the University of Florida.

MISTY HAMPTON has joined IMC as Licensing Coordinator. She will be responsible for the coordination of existing licensing programs and supporting business development efforts. Misty received a B.S. in Marketing from Indiana University Southeast in 2005.

ABOUT IMC

IMC Licensing is the nation's leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients' iconic trademarks.