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FOR IMMEDIATE RELEASE
May 8, 2006
CONTACTS:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com
Jessica Schilling, Director – Marketing Communications
Wm. Wrigley Jr. Company
312.645.3057
Jessica.Schilling@Wrigley.com
LIFE SAVERS
Head to the Frozen Food Aisle
The Candy with
the HoleŽ to be Served as PopsicleŽ Ice Pops and Real Fruit
Sherbet
CHICAGO, IL – May 8, 2006 – Having conquered
the candy aisle with almost universal brand awareness and
widespread distribution, Wrigley’s LIFE SAVERS®
has entered into licensing agreements with Unilever Ice Cream
to develop LIFE SAVERS Popsicle® ice pops and Kemps to
create LIFE SAVERS Real Fruit Sherbet. Both products will
be available on store shelves this month.
“As confectionary brands look to expand throughout
the store, we saw an opportunity to leverage LIFE SAVERS iconic
brand equity to secure a position in the frozen aisle,”
said David Kroll, director of marketing, New Confectionery
Brands. “We are excited about offering consumers another
way to enjoy LIFE SAVERS vibrant flavors and colors.”
The Popsicle products will incorporate the brand’s
authentic taste while resembling a LIFE SAVERS 5 Flavor Roll
on a stick and will be available in regular and sugar-free
varieties. Sugar-Free LIFE SAVERS Popsicle ice pops are 2.0
fluid ounces each and sold twelve to a box at a suggested
retail price of $3.29. Sugar-Free LIFE SAVERS Popsicle ice
pops will be available at grocery stores and other retailers
nationwide.
LIFE SAVERS Popsicle ice pops are 3.0 fluid ounce single-serve
products with a suggested retail price of $.89. They will
be available through the mobile vending channel, via neighborhood
ice cream trucks and in local convenience stores.
LIFE SAVERS Real Fruit Sherbet is made with real fruit and
offers all five genuine LIFE SAVERS flavors in every scoop.
The product, which has a suggested retail price of $3.99 for
a 56 ounce package, will be available at superstores and grocery
stores throughout the country.
IMC Licensing, the nation’s leading licensing agency
specializing in consumer brands, negotiated the agreements
with Unilever Ice Cream and Kemps to develop these brand extensions.
ABOUT WRIGLEY
The Wrigley Company is a recognized leader
in the confectionery field and the world's largest manufacturer
and marketer of chewing gum, with global sales of more than
$4.0 billion. The Company markets its world-famous brands
in more than 180 countries. Three of these brands -- Wrigley's
Spearmint®, Juicy Fruit® and Altoids® -- have
heritages stretching back more than a century. Other brands
include Doublemint®, Life Savers®, Big Red®, Boomer®,
Pim Pom®, Winterfresh®, Extra®, Freedent®,
Hubba Bubba®, Orbit®, Excel®, Creme Savers®,
Eclipse®, Airwaves®, Solano®, Sugus®, Cool
Air® and P.K.®.
ABOUT UNILEVER
Unilever North American Ice Cream, headquartered in Green Bay,
Wis., is the largest manufacturer and marketer of branded packaged
ice cream and frozen novelties in the United States, where the
company operates nine manufacturing facilities and employs approximately
3,400 people. Its well-known brands include Breyers® Ice
Cream, Ben & Jerry’s®, Popsicle®, Good Humor®,
and Klondike®.
ABOUT KEMPS
Minneapolis-based Kemps is the leading marketer of frozen desserts,
milk and other dairy products in the Upper Midwest. For more
information, please visit www.kemps.com.
ABOUT IMC LICENSING
IMC Licensing is the nation's leading full-service licensing
agency specializing in consumer product brands. Firmly grounded
in America’s heartland where brands grow and interact
with consumers, IMC Licensing turns brands into great new consumer
products that delight consumers and expand the long-term value
of our clients' iconic trademarks.
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