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FOR IMMEDIATE RELEASE
May 9, 2006
CONTACTS:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com
Bonne Bell
800.321.1006
pr@bonnebell.com
Smackers® Wiggles
and Jiggles Its Way Into a New Partnership with Kraft
New JELL-O
Lip Smackers taste as good as they look!
Cleveland, OH – Smackers®, the #1 favorite lip
gloss of girls, introduces clear and refreshing Lip Smackers
that look and taste like JELL-O gelatin. Now girls can enjoy
Lip Smackers with the classic and unmistakable flavors of
America’s Most Famous Dessert™ anytime they want.
In addition to the fantastic flavor, the ultra-clear formula
is enriched with Vitamins A and E that leaves lips feeling
soft, smooth and moisturized.
According to James Ward, Bonne Bell’s Chief Marketing
Officer, “JELL-O Lip Smackers is the perfect partnership
that combines the flavor and cosmetic tradition of Smackers
with the nostalgic yet contemporary personality and unmistakable
flavor of JELL-O brand gelatin.” The franchises were
introduced during the 2005 holiday season and created a lot
of excitement within The Bonne Bell Company and its retailers.
JELL-O Lip Smackers are available in six individual single-piece
Lip Smackers including Strawberry, Strawberry-Kiwi, Raspberry,
Grape, Berry Blue and Lime, as well as two special-edition
parfait collections – each with three delicious lips
gloss treats to choose from including a sponge-on gloss that
combines the fruity flavors of JELL-O brand gelatin with whipped
cream. Both collections are available in stores this spring.
JELL-O Lip Smackers are available in drug stores and mass
market retailers.
Smackers is manufactured by The Bonne Bell Company®.
Girls everywhere recognize Smackers for its great flavor,
innovative packaging and unique product formulas. Be on the
lookout as Smackers develops more flavorful products and partnerships.
IMC Licensing, the nation’s leading licensing agency
specializing in consumer brands, negotiated the agreement
with Bonne Bell and Kraft Foods to develop these brand extensions.
The Bonne Bell Company
The Bonne Bell Company, founded in 1927,
is in its third generation of family leadership. The Company
continues to move toward the goal of being the preferred cosmetic
brand for the world's teen and preteen market with its two
brands - Smackers® and BONNEBELL®. Known for great
flavors, innovative packaging and unique product formulas,
the Smackers brand is recognized by both girls and their moms.
BONNEBELL, the brand of choice by teens, offers beauty products
that enhance a girl’s natural beauty and introduces
her to the world of cosmetics. More information can be found
at www.thebonnebellcompany.com.
Kraft Foods Holding
Kraft Foods (NYSE:KFT) is the world’s second-largest food
and beverage company. For more than 100 years, we’ve been
dedicated to helping people around the world eat and live better.
Hundreds of millions of times a day, in more than 155 countries,
consumers reach for their favorite Kraft brands including Kraft
cheeses and dinners, Jacobs, Gevalia
and Maxwell House coffees, Oscar Mayer
meats, DiGiorno pizzas, Oreo
cookies, Ritz and Wheat Thins crackers
and chips, Philadelphia cream cheese, Milka
and Côte d’Or chocolates, Honey
Bunches of Oats cereals, Good Seasons
salad dressings and Tang and Capri
Sun refreshment beverages. They’ve also started
adding our Tassimo hot beverage system, South
Beach Diet line and a growing range of better-for-you
Sensible Solution products to their shopping
baskets, continually expanding their list of Kraft favorites.
ABOUT IMC LICENSING
IMC Licensing is the nation's leading full-service licensing
agency specializing in consumer product brands. Firmly grounded
in America’s heartland where brands grow and interact
with consumers, IMC Licensing turns brands into great new consumer
products that delight consumers and expand the long-term value
of our clients' iconic trademarks.
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Louisville KY 40202