FOR IMMEDIATE RELEASE

August 20, 2008

 

 

CONTACT:
Cara Bernosky
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

 

 

IMC Licensing Announces New Hires

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, has recruited four executives to service its growing portfolio of licensed brands.

KRISTIN EDSTROM has joined IMC Licensing as Director of Licensing Sales and will be responsible for identifying, soliciting and executing new licensing deals in a variety of categories for IMC clients. Kristin has a diversified background in marketing, promotional services and licensing for leading brands/trademarks including McDonald’s Corporation, General Motors, General Mills and Mattel, among others. She has over 12 years of experience in strategic marketing planning, new product development, new product introductions and licensing in a multitude of product categories. Before joining IMC, Kristin was Director of Licensing for Turtle Wax.  Her prior work experience also includes Simon Marketing, Blockbuster Entertainment and EMI. Kristin has a BA in Business Administration from Stephens College.  

JAYNE STEVERSON has joined IMC Licensing as Director of License Acquisition. In this role, Jayne will be responsible for identifying and developing relationships with key manufacturers, retailers and brand owners across the consumer product sector. She has six years of consumer product sales representation in mass and national accounts, including Lowe’s, Home Depot, Tractor Supply, JC Penney, Kroger, Wal-Mart and Target, among others. Before joining IMC, Jayne was a National Account Executive for The Encore Group, a leading designer and marketer of gifts, collectibles, home décor and specialty products including some of America’s foremost names in licensing. Prior to Encore, she worked as a National Account Executive and in various other roles for Enesco Group. Jayne has a BS in Journalism/Business Administration from Murray State University.

AMY HOLZKNECHT has joined IMC Licensing as Licensing Sales Associate. She will be responsible for developing relationships with manufacturers across a wide range of categories where licensing can provide a strategic advantage. Prior to joining IMC, Amy was an account executive for Clark & Riggs where her accounts included Qdoba Mexican Grill, Hanger Network, The Carriage House Companies and Road and Rail Services. She is a member of the Louisville Advertising Federation and the Bellarmine Alumni Association, and is involved with the Young Advertising Professionals. Amy has a BA in Business Administration from Bellarmine University.

MOLLY HOLZKNECHT has joined IMC Licensing as Product Development and Creative Coordinator and will be responsible for product development, creative services, and marketing support. Before joining IMC, Molly was a brand management intern for Heaven Hill Distilleries where she worked with some of the best-selling liquor brands including Hpnotiq, PAMA and Evan Williams Bourbon. She also served as event marketing intern for ALSAC/St. Jude Children’s Research Hospital. Molly has a BA in Business Administration/Communications from Bellarmine University.

 

ABOUT IMC LICENSING

IMC Licensing leads the industry with its focused and innovative approach to brand-building through licensing. We turn the world’s best consumer product brands into great new consumer products.

IMC Licensing represents Kraft Foods, Wm. Wrigley Jr. Co., Lenox and Valvoline among others. For more information, please visit www.imclicensing.com.

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