FOR IMMEDIATE RELEASE
December 1, 2005

CONTACTS:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cara@imclicensing.com

Brenda S. Mainwaring
Union Pacific
402.544.4749
brendamainwaring@up.com

IMC Licensing Announces New Licensing Deals for Union Pacific Nostalgic Logos Find Trendy New Audiences

LOUISVILLE, KY - IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has negotiated three new licensing agreements for the Union Pacific brand to develop a portfolio of apparel and accessory products targeting the youth market.

"We are pleased to contemporize the legendary Union Pacific railroad with trendy licensees like Chaser, All-Star Apparel and Mad Engine," said Cara Bernosky, President of IMC. "The Union Pacific carries an aura of authenticity because of its history as the largest, oldest and greatest railroad. Today's consumers are continually reminded of the brand's dominance almost every time they see a train go by and we see a tremendous opportunity to link this legendary brand with a younger demographic."

As a result of these three licensing agreements, a host of hip new tees and hats featuring nostalgic railroad logos and advertisements will soon be available at retailers across the country. Chaser, a division of B&H Company, is launching a series of "distressed" tee's bearing the nostalgic marks as well as Union Pacific advertising from the early to mid-1900's. Chaser products will be available at Urban Outfitters and other high-end specialty clothing shops.

All-Star Apparel is test-marketing new caps bearing the nostalgic logos as well as the current Union Pacific Shield. The caps, also featuring a handy pocket inside to add functionality to fashion, will be available at Hat World and Lids.

Mad Engine is launching a series of stylish tee's bearing innovative, more stylized interpretations of Union Pacific brand artwork in never been seen before designs and styles. Mad Engine is licensed for specialty clothing stores as well as mid-tier and mass channels.

According to Brenda Mainwaring, Director of Corporate Relations for Union Pacific, "Railroads have a unique appeal to young and old. These new products will extend Union Pacific's appeal to another generation of railfans."

"We believe that apparel is just one potential category for Union Pacific," added Ms. Bernosky. "Building on these equities, we are developing other programs in juvenile products, toys, home furnishings and travel goods."

ABOUT UNION PACIFIC

Union Pacific Corporation owns one of America's leading transportation companies. Its principal operating company, Union Pacific Railroad, is the largest railroad in North America, covering 23 states across the western two-thirds of the United States. A strong focus on quality and a strategically advantageous route structure enable the company to serve customers in critical and fast growing markets. It is a leading carrier of low-sulfur coal used in electrical power generation and has broad coverage of the large chemical-producing areas along the Gulf Coast. With competitive long-haul routes between all major West Coast ports and eastern gateways, and as the only railroad to serve all six major gateways to Mexico, Union Pacific has the premier rail franchise in North America.

ABOUT IMC

IMC Licensing is the nation's leading licensing agency specializing in consumer product brands. Firmly grounded in America's heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients' iconic trademarks.