FOR IMMEDIATE RELEASE
October 27, 2005

CONTACTS:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cara@imclicensing.com

Amy Florek
617.585.5781
aflorek@360publicrelations.com

Heat Things Up This Fall With the
New Crock-Pot® Slow Cooker – TABASCO® Special Edition

MILFORD, MA – A chill may soon be in the air, but slow cooking fans won’t have any trouble staying warm with hot dishes made in the new Crock-Pot® Slow Cooker - TABASCO® Special Edition. It’s sure to spice up any kitchen’s décor and create a flavorful fiesta for the TABASCO® sauce connoisseur in your household!

“Slow cooking and TABASCO® brand Pepper Sauce go hand-in-hand,” said Mike Leacoma, director, Crock-Pot® brand direct channel management. “Now TABASCO® fans will have a slow cooker that truly reflects their bold and zesty cooking style.”

Available in the authentic red, white and green TABASCO® diamond logo pattern, this slow cooker is the perfect centerpiece for parties and special occasions. The multi-purpose stoneware, embossed with the shape of the peppers from which TABASCO® is made, can also be used as an extra serving piece or casserole baking dish.

Along with the TABASCO® Special Edition design are classic Crock-Pot® Slow Cooker features, such as two heat settings and a convenient keep warm setting. For added convenience, the glass lid and removable stoneware are dishwasher safe. Great for entertaining or as a gift for TABASCO®-loving enthusiasts, it comes complete with its own recipe book filled with mouth-watering slow cooking recipes --TABASCO® style -- to help you get started.

This Crock-Pot® Slow Cooker – TABASCO® Special Edition will be available this fall. Sold only through Rival® direct at www.crockpotcraze.com or 866-659-7033 for the introductory price of $59.90. This product is not available in stores. Quantities are limited.

ABOUT JCS/THG

JCS/THG, LLC doing business as The Holmes Group, a fully integrated consumer products company, located in Milford, MA, with offices and manufacturing facilities worldwide, is a leading manufacturer of consumer products for Home Environment, Kitchen, and Lighting. With well-known brands such as: Bionaire®; Crock-Pot®; FamilyCare®; Holmes®; MasterGlow®; Patton®; Rival®; Seal-a-Meal®; and White Mountain®; continuously develops, manufactures and distributes innovative, high quality products to meet consumer demands.

ABOUT IMC

IMC Licensing is the nation's leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients' iconic trademarks.

Rival® and Crock-Pot® are registered trademarks of JCS/THG, LLC
© 2005. The TABASCO® marks, bottle and label designs are registered trademarks and servicemarks exclusively of and licensed by McIlhenny Company, Avery Island, LA 70513. www.TABASCO.com

 

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© 2004 IMC Licensing