“FEED YOUR WILD SIDE” WITH NEW   

A.1._®  MEAT SNACKS FROM JACK LINK’S BEEF JERKY  

Nation’s Meat Snack Leader Introduces New A.1._® Meat Snacks 

Louisville, KY (10.31.06) — Jack Link’s Beef Jerky, known for quality meat snacks, is helping to spice up the way Americans savor their snack time with the introduction of two innovative new Jack Link’s_® A.1._® branded meat snacks.  New mouth-watering flavors include: 

• Jack Link’s® A.1.® Steak Sauce Beef Jerky
• Jack Link’s® A.1. ® Steak Sauce Beef Steak Nuggets

“Jack Link’s Beef Jerky is steeped in a heritage of over one-hundred years of quality and pride. For years, American’s have trusted and enjoyed A.1. ® Steak Sauce.  The marriage of these two products was a natural.  We’re proud to bring the A.1. ® Steak Sauce name and flavor to two of our premium meat snacks – they complement each other well,” said Troy Link, President, Jack Link’s Beef Jerky.   

IMC Licensing, the nation’s leading licensing agency specializing in consumer brands, negotiated the deal with Jack Links and Kraft Foods to develop these brand extensions.

"A.1. ® has long been helping Americans create the perfect steak dinner, and we are excited about giving them the chance to have this great flavor combination in an easy, ready-to-eat snack.  Partnering with Jack Links, with their strong brand and high quality meat products, makes a lot of sense for us,” said Stephanie Hurlbert, Brand Manager for A.1. ® Steak Sauce.

For years, A.1. ® has been the perfect accompaniment to steak, whether used as a marinade, brushed on while grilling, or poured at the table as a sauce. Now, Jack Link’s® creates the perfect combination for steak lovers by melding the savory taste of A.1.® Steak Sauce into slow-cooked, tender slices of 100 percent beef. Naturally low in fat, the 97 percent fat-free snack is low in carbs, yet high in protein. Premium steak house flavor in a convenient, re-sealable, 3.65oz. package – no steak knife required.  Available in two varieties:  

·         Jack Link’s® A.1. ® Steak Sauce Beef Jerky     

·         Jack Link’s® A.1. ® Steak Sauce Beef Steak Nuggets   

About Jack Link’s® Beef Jerky

Jack Link’s® Beef Jerky is the leading U.S. meat snack brand and fastest growing meat snack manufacturer worldwide. As the recognized U.S. meat snack market leader in convenience stores and mass merchandisers, the Jack Link’s® brand appeals to consumers’ sense of freedom by encouraging them to feed their wild adventurous side and enjoy hearty Jack Link’s ® meat snacks.  Jack Link’s® Beef Jerky provides a diverse portfolio of products, marketing and sales expertise to retailers worldwide. For more information, please visit www.jacklinks.com.   

About IMC Licensing

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks. In addition to Kraft Foods’ portfolio of brands IMC represents Anheuser-Busch, Cub Cadet, Remington Arms, TABASCO and Wm. Wrigley Jr. Co., among others. For more information, please visit www.imclicensing.com.