FOR IMMEDIATE RELEASE

February 18, 2008

 

 

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

 

 

IMC Licensing Executives to Moderate

Seminars at 2008 Licensing Show

LOUISVILLE, KY – IMC Licensing, the nation’s leading full-service licensing agency specializing in consumer product brands, announced today that its executives have been selected to moderate two seminars for Licensing University 2008, the educational conference for industry professionals to be conducted during the Annual LICENSING International Expo June 10 - 12, 2008 in New York, NY at the Jacob K. Javits Convention Center.

·        IMC Licensing President and Co-Founder, Cara K. Bernosky, will serve as moderator for "Food for Thought: Opportunities in Food Licensing," a panel tentatively scheduled for Wednesday, June 11, 2008 from 10:45am - 12:15pm. The seminar will present a state of the industry discussion and explore the food and beverage segment of the licensing industry.

·        Bruce D. Bridges, IMC Licensing Vice President, Licensing, will serve as moderator for a panel discussing “Product Safety: Reducing Recall Risk When Licensing” tentatively scheduled for Thursday, June 12, 2008 from 10:45am – 12:15pm. The diverse panel will include licensors, licensees and quality experts discussing the effects on the licensing industry and how to mitigate recall risk.

No other licensing agency represents more food and beverage brands than IMC Licensing where Ms. Bernosky is responsible for managing the day-to-day operations. Since co-founding the company in 1997, she has developed wide-ranging portfolios of licensed products for multiple clients and has led the process by which IMC Licensing develops its own portfolio of new clients. She works intimately with clients and internal staff on strategy and the plan by which IMC Licensing will develop licensing portfolios. Ms. Bernosky has published articles in The Licensing Journal and brandchannel.com among others, and has been a featured speaker at leading industry events including Licensing University and LINK. She currently serves on the strategic planning committee for the International Licensing Industry Merchandisers' Association (LIMA), the trade organization of the licensing industry. Before joining IMC Licensing, Ms. Bernosky worked for International Sports Marketing, Inc. where she represented professional athletes in licensing and other transactions, for Network International and for the Pittsburgh Pirates Baseball Club. She received a B.A. in Communication from Chatham College.

 

Mr. Bridges is responsible for developing and managing licensing programs for the corporate trademarks and brands that IMC Licensing represents. He is also responsible for developing and managing the company’s licensing professionals in the conduct of this work. Mr. Bridges has been a featured speaker at industry events including the International Consumer Product Health & Safety Organization (ICPHSO) Symposium and the Society for Product Licensors Committed to Excellence (SPLiCE) as an expert on quality standards and best practices among licensors. He has participated at the FMI-SQF (Safe Quality Food) Institute International Conference where the discussion centered on consumer confidence in the food supply and what all stakeholders in the global food market need to do to maintain that confidence. Before joining IMC Licensing, Mr. Bridges was a Business Development Manager for Intel Corporation where he specialized in moving new technology from the labs into the marketplace through internal and external licensing deals. He also has entertainment and consulting industry experience. Mr. Bridges received a B.S. in Management from the University of Texas, a B.S. in Recording Industry Management from Middle Tennessee State University and a Marketing M.B.A. from the University of Tennessee.

 

ABOUT IMC

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. IMC Licensing turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

IMC Licensing represents Kraft Foods, Valvoline, TABASCO and Wm. Wrigley Jr. Co. among others. For more information, please visit www.imclicensing.com.

ABOUT LICENSING INTERNATIONAL EXPO

LICENSING International Expo is sponsored by the International Licensing Industry Merchandisers' Association (LIMA), the worldwide trade association for the licensing industry. LIMA hosts the Licensing University Conference program as well as the LIMA Awards for Excellence in conjunction with LICENSING International Expo. For more information about LICENSING International Expo, please visit www.licensingexpo.com.

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