FOR IMMEDIATE RELEASE
July 12, 2007

IMC Licensing Announces that Fenwick Oil to Introduce New Line of Planters® Peanut Oil

Louisville, KY - IMC Licensing announced today that Fenwick Oil, LLC is introducing a new line of Planters(R) Peanut Oil in consumer-friendly, economical sizes. Planters Peanut Oil will hit retail store shelves in the fall of 2007 and willl be available in 64oz, 1 gallon, 3 gallon and 4.5 gallon sizes.

The peanut oil category has experienced dramatic growth over the last decade.  Peanut Oil is cholesterol-free and contains no trans-fat per serving. Planters Peanut Oil is ideal to stir-fry, deep-fry and sauté foods.

Fenwick Oil is a Birmingham, Alabama based company focused on the edible oils category.  The company is owned by Fenwick Capital Group and its management team.

The Company also announced that Tom Dekle has been named President of Fenwick Oil, LLC.  Steven Corenblum, CEO of Fenwick Capital Group, stated that “Tom is a veteran of the edible oil business and provides great leadership and expertise. We believe that the combination of Fenwick’s management and the Planters brand will create a great offering for retailers and consumers in the Peanut Oil category.”

IMC Licensing, the nation’s leading licensing agency specializing in consumer product brands, represents Kraft Foods and negotiated the deal with Fenwick.

ABOUT IMC LICENSING

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

In addition to Kraft Foods, Inc., IMC represents MTD Consumer Products, Remington Arms, TABASCO and Wm. Wrigley Jr. Co., among others. For more information, please visit www.imclicensing.com.

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