FOR IMMEDIATE RELEASE
February 20, 2007

 

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

Andrew Marks

Marketing Manager

Pure Fishing

712.336.1520

awmarks@purefishing.com

IMC Licensing Announces New Licensing Deals for Pure Fishing

Sport Fishing Gear and Accessories to Launch at ICAST 2007

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has negotiated multiple new licensing agreements for Pure Fishing, the world’s largest fishing tackle company. A line of sport fishing gear and accessories, including technical fishing apparel, will be produced by The Outdoor Recreation Group and will be launched at ICAST 2007, held July 11 – 13, 2007, in Las Vegas. The Outdoor Recreation Group will license products for Berkley® as well as SpiderWire®, Stren®, Abu Garcia®, Mitchell® and Fenwick® brands.

According to Cara Bernosky, IMC Licensing President and Co-Founder, “We are delighted to bring together Pure Fishing and The Outdoor Recreation Group to launch these premium sport fishing products for anglers of all ages. In working with The Outdoor Recreation Group, a leading manufacturer of essential gear for outdoor enthusiasts, we look forward to developing a host of new products which leverage Pure Fishing’s passion for the outdoors and the pursuit of the catch.”

As a result of this licensing agreement, a line of technical fishing apparel will soon be available at mass and sporting goods retailers in the United States, Canada and Mexico. Licensed products will include fishing shirts, rain jackets and pants, rain ponchos, lightweight jackets, shorts, pants, soft-sided tacklebags, backpacks, dufflebags, other soft-sided bags, rod and reel covers, waistpacks, fishing towels, bait buckets, float tubes and waders. These products will be introduced at ICAST 2007 with initial shipments expected in February 2008.

Andrew Marks, Marketing Manager for Pure Fishing, commented, "We are excited to extend our World Class Brands to the enthusiast angler. Many anglers are passionate about our brands and these new products will give them the opportunity to deepen their relationship in other product areas that shape the fishing experience.”

In addition, IMC Licensing has negotiated two other licensing agreements for Pure Fishing:

Casual and Technical Headwear for Youth, Men and Women for Berkley®, Abu Garcia®, SpiderWire®, Stren®, Mitchell®, Fenwick® and 7Strand® brands. The licensee for these new apparel products is Arkansas-based Outdoor Cap, a provider of quality headwear for the fishing and hunting industries. Distribution channels are expected to include independent retailers, sporting good retailers, mass retailers and eCommerce. Casual headwear launched at Shot Show 2007 and technical headwear will launch at ICAST 2007.

Abu Garcia® Men’s Loungewear. The licensee for this new apparel line is San Francisco-based MjC. Images of Abu Garcia rods and reels along with the Abu Garcia logo and fishing-themed designed loungewear launched at MAGIC in Las Vegas in February 2007. Distribution channels are expected to include mass market, mid-tier department stores, sporting good retailers and independent retailers.

“IMC believes the opportunities to expand the Pure Fishing brand into a variety of products that tap its outdoor equities are tremendous,” added Kim Steadman, Licensing Manager for IMC Licensing. “Additional licensed products may include t-shirts, sweatshirts, casual apparel, knives, tools, kayaks, fish finders and other electronics.”

ABOUT IMC

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

IMC Licensing represents Kraft Foods, Remington Arms, TABASCO and Wm. Wrigley Jr. Co., among others. For more information, please visit www.imclicensing.com.

ABOUT PURE FISHING

Pure Fishing, headquartered in Spirit Lake, Iowa, is the world’s largest fishing tackle company. Our global manufacturing, sales and marketing organization comprises over 1,400 dedicated coworkers and six regional operating centers worldwide. Through our portfolio of leading tackle brands including Abu Garcia®, Berkley®, Fenwick®, Johnson®, Mitchell®, Stren®, 7Strand® and SpiderWire® products, Pure Fishing is dedicated to helping anglers everywhere have more fun catching more fish. For more information, please visit www.purefishing.com.

ABOUT THE OUTDOOR RECREATION GROUP

The Outdoor Recreation Group is a leading worldwide outdoor sporting goods manufacturer and distributor. Outdoor Recreation Group has a retail commitment to customer satisfaction. This commitment is backed by an unrivaled Lifetime Guarantee and a desire to create the most innovative, quality designs at an unbeatable price for outdoor enthusiasts and novices alike. For more information, please visit www.outdoorproducts.com.

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