FOR IMMEDIATE RELEASE

August 18, 2008

 

 

CONTACT:
Cara Bernosky
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

Ed Dudley
Rocky Mountain Chocolate Factory
970.259.0554
edudley@rmcf.com

 

 

IMC Licensing Announces Rocky Mountain Chocolate Factory Hot Cocoa Mix

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has negotiated a new licensing agreement for Rocky Mountain Chocolate Factory, Inc., the largest chain of retail chocolate stores in the United States, to develop a premium hot cocoa mix. The licensee is Lehi, Utah-based Lehi Roller Mills, a producer of flour and gourmet brownie, pancake, muffin and cookie mixes, known for their cloth bag packaging.

According to Cara Bernosky, IMC Licensing president and co-founder, “Rocky Mountain Chocolate Factory is the largest U.S. chocolate retailer in terms of locations, now surpassing Godiva and See's, with over 330 stores in the U.S., Canada and the United Arab Emirates.. We are delighted to bring together this established chocolate brand and Lehi Roller Mills, one of the dominant mills in the marketplace with over 100 years of experience, to launch a premium hot cocoa mix. We see great potential in leveraging Rocky Mountain Chocolate Factory’s well-known reputation for unsurpassed chocolate quality and freshness by introducing this and other great new products to chocolate lovers across the nation.”

Rocky Mountain Chocolate Factory retail locations typically produce approximately 300 chocolate candies and other confectionery products, using proprietary recipes developed primarily by the company’s master candy maker. These products include many varieties of clusters, caramels, creams, meltaways, truffles and molded chocolates. Individual stores prepare a variety of caramel and candy apples, fudge, chocolate items and confections in full view of the customer using traditional cooking utensils such as copper kettles on gas-fired stoves and marble slab cooling tables.

Rocky Mountain Chocolate Factory Hot Cocoa Mix was introduced this spring at the Fancy Food Show in New York. It will be available in single serve, multi-packs and gift at mass merchants and in grocery, drug and club stores.

“IMC Licensing also plans to explore the development of additional brand-building new products for Rocky Mountain Chocolate Factory,” said Todd Donaldson, IMC Licensing’s Vice President, Licensing Sales.

 

ABOUT IMC Licensing

IMC Licensing leads the industry with its focused and innovative approach to brand-building through licensing. We turn the world’s best consumer product brands into great new consumer products.

In addition to Rocky Mountain Chocolate Factory, IMC Licensing represents Kraft Foods, Wm. Wrigley Jr. Co., Lenox and Valvoline, among others. For more information, please visit www.imclicensing.com.

 

ABOUT ROCKY MOUNTAIN CHOCOLATE FACTORY

Rocky Mountain Chocolate Factory, Inc., headquartered in Durango, Colorado, is an international franchiser of gourmet chocolate and confection stores and a manufacturer of an extensive line of premium chocolates and other confectionary products. The Company and its franchisees operate over 330 stores in the U.S., Canada and the United Arab Emirates. For more information, please visit www.rmcf.com.

 

ABOUT LEHI ROLLER MILLS

Utah-based Lehi Roller Mills is a 3^rd generation family-owned premium mill and dry mix plant, producing flour and gourmet brownie, pancake, muffin and cookie mixes. The company operates its own retail stores in several states and also sells its products via mail order and in grocery, club and drug stores. For more information, please visit www.lehirollermill.com.

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