Press Releases

FOR IMMEDIATE RELEASE

August 4, 2008

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

John Clark
ROUSH Performance Products

IMC Licensing Announces New Licensing Deals for ROUSH® Performance Products

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has negotiated multiple new licensing agreements for Michigan-based ROUSH® Performance Products, Inc. to support ROUSH’s line of automotive parts, vehicles and crate engines. New products include casual apparel produced by Acme Apparel, and ROUSH Performance super glue and threadlock produced by SureHold Brands which will be showcased at SEMA in Las Vegas in November 2008.

Casual Apparel for the ROUSH and ROUSH Performance brands. Licensed products will include t-shirts, hats, fleece, polos, sweatshirts, etc. The licensee for these new apparel products is Atlanta-based Acme Apparel Group. Distribution channels are expected to include automotive parts retailers, automotive catalog/internet retailers, auto show/event retailers and car/part dealerships throughout the U.S.

Super Glue and Threadlock for the ROUSH and ROUSH Performance brands. Licensed products will include 3 gram and 10 gram tubes of drip-proof Super Glue as well as permanent and medium strength Threadlock in 10 ml tubes. The licensee is Barristo Enterprises, Ltd’s. SureHold Brand. Distribution channels are expected to include automotive parts retailers, automotive catalog/internet retailers, big box stores, mass market retailers, and Marine and Aviation retail channels and distributors throughout North America. Roush Performance Super Glue and Threadlock will be in market by September 1, 2008. SureHold will also showcase these new products at SEMA in Las Vegas in November 2008.

Permanent, high strength Threadlock is used for heavy-duty applications and is especially well-suited for permanently locking studs and press fits. It is designed for securing parts that must withstand heavy shock, vibration or extreme chemical or environmental conditions. Heating and hand tools are required to separate parts. Medium strength Threadlock locks and seals while preventing parts loosening due to vibration and protects threads from corrosion. This product is removable with hand tools for easy disassembly.

According to Cara Bernosky, IMC president and co-founder, “We are delighted to represent ROUSH, a brand that is well-known for automotive engineering and manufacturing excellence as well as for its racing heritage, and see great potential in expanding the brand’s presence in the automotive and motorsports markets. These and other new products in the performance and lifestyle categories are an excellent fit for the the performance car enthusiast.”

NASCAR team owner and motorsports legend Jack Roush's lifelong passion for hot rods and racing was the driving force in the 1995 creation of ROUSH Performance Products, the first specialty-vehicle company to combine race-proven technologies with advanced automotive engineering. The result, such as the highly-regarded ROUSH Mustang or F-150 pickup, typically includes styling, performance and handling characteristics derived from the racetrack and modified for street legal usage.

ABOUT ROUSH

Based in Livonia, Mich., “The Art of Performance Engineering” takes place at ROUSH Performance. To get a look behind the scenes at what goes on at ROUSH and how the vehicles and parts are designed, manufactured, tested and produced logon to www.ROUSHtv.com. In addition to the array of Ford Mustang and F-150 styling, handling and performance upgrades, a complete line of performance parts and crate engines are offered. For more information see your local ROUSH dealer, visit www.ROUSHperformance.com or telephone toll-free (800) 59-ROUSH.

*"ROUSH" is the registered trademark of ROUSH Performance Products, Inc., or its related entities.

ABOUT IMC LICENSING

IMC Licensing leads the industry with its focused and innovative approach to brand-building through licensing. We turn the world’s best consumer product brands into great new consumer products.

IMC Licensing represents Kraft Foods, Wm. Wrigley Jr. Co., Lenox and Valvoline among others. For more information, please visit www.imclicensing.com.

# # #