Press Releases

FOR IMMEDIATE RELEASE

August 14, 2008

CONTACT:
Cara Bernosky
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

John Clark
ROUSH Performance Products

Barry Bronson
Valvoline
859.357.7393

Jack Roush, Valvoline Collaborate On New

High-Performance ROUSH® Motor Oil™ Family

LOUISVILLE, KY – It’s no secret that Jack Roush knows how to make power out of engines. It’s also no secret that Valvoline knows how to make oil, the lifeblood of an engine. So it makes sense that these two giants in their respective fields would collaborate to create ROUSH® Motor Oil™, the ultimate engine elixir for performance vehicles. IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, is managing ROUSH’s license agreement with premium oil licensee Valvoline.

Roush Fenway Racing exclusively uses Valvoline oil in their stock cars because it is the best in the industry. But always the innovator and continually looking for ways to improve engine performance, Roush one day sat down with the Valvoline technicians and posed a simple question – “What can we do to improve the oil used in high-performance street engines?” The answer led to the development of ROUSH Motor Oil, a new line of six new motor oils for performance vehicles old and new, sold by the quart for a suggested retail of $7.99 each.

According to Cara Bernosky, president of IMC Licensing, “The ROUSH Motor Oil specialty line was truly inspired by the racetrack and formulated for the road. This collaboration brings together two of the industry’s icons to produce a superior new product for automotive enthusiasts.”

“Owners of high performance vehicles are extremely proud of their cars and are willing to do whatever is necessary to take care of their investment and maximize their driving experience,” Roush said. “That includes using a premium full synthetic motor oil with superior additives to protect the engine, help get the most horsepower, as well as to enable the engine to run cooler. The technicians at Valvoline have helped me to create ROUSH Motor Oil, which I believe is the most advanced lubricant on the market today, and will become the motor oil of choice for those who claim that ‘good’ isn’t good enough for their car.”

All six ROUSH Motor Oil blends are available now through select retailers. For more information, or to find the nearest ROUSH Motor Oil dealer, visit www.ROUSHperformance.com.

ABOUT ROUSH

Based in Livonia, Mich., “The Art of Performance Engineering” takes place at ROUSH Performance. To get a look behind the scenes at what goes on at ROUSH and how the vehicles and parts are designed, manufactured, tested and produced logon to www.ROUSHtv.com. In addition to the array of Ford Mustang and F-150 styling, handling and performance upgrades, a complete line of performance parts and crate engines are offered. For more information see your local ROUSH dealer, visit www.ROUSHperformance.com or telephone toll-free (800) 59-ROUSH.

*"ROUSH" is the registered trademark of ROUSH Performance Products, Inc., or its related entities.

ABOUT VALVOLINE

Valvoline, a business of Ashland Inc. (NYSE: ASH), has been serving American motorists longer than any other motor oil marketer and is a leading innovator and supplier of quality, high-performing automotive and industrial products in more than 100 countries. Best known for its lubricants, Valvoline also markets Eagle One® appearance products, Car Brite® car restoration products, Zerex® antifreeze, SynPower® performance products, Pyroil® automotive chemicals and MaxLife® products created for higher-mileage engines. Valvoline also has a stake in the quick-lube market with its Valvoline Instant Oil Change® unit. For more information, please visit www.valvoline.com.

ABOUT IMC LICENSING

IMC Licensing leads the industry with its focused and innovative approach to brand-building through licensing. We turn the world’s best consumer product brands into great new consumer products.

IMC Licensing represents Kraft Foods, Wm. Wrigley Jr. Co., Lenox and Valvoline among others. For more information, please visit www.imclicensing.com.

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