FOR IMMEDIATE RELEASE

November 20, 2008

 

 

CONTACT:
Cara Bernosky
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

Dana Abrams

Rand McNally

847.329.2323

dabrams@randmcnally.com
 

 

 

IMC Licensing to Represent Rand McNally

 

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with Rand McNally, an industry leader in the mapping, routing, travel and trip planning, and geographic reference marketplace. IMC Licensing will develop a portfolio of new brand-building licensed travel  and related products.

The largest commercial mapmaker in the world, Rand McNally is famous for its top-selling flagship product, the Rand McNally Road Atlas. In addition, the company publishes The Thomas Guide map books and produces travel-related software, StreetFinder Wireless, and educational products for 98% of the nation’s classrooms. It also makes commercial mileage and routing software for the transportation industry. The company sells its products through some 60,000 retail outlets in the U.S. and on RandMcNally.com.  With more roads and better directions, RandMcNally.com is the premier site for trip planning, destination guides and online maps.

 According to Cara Bernosky, IMC Licensing President and Co-Founder, “We are delighted to represent Rand McNally, a celebrated brand that provides the most trusted tools to discover, map and navigate the world. We see great potential in leveraging this iconic brand’s 150 year heritage in new products and categories including handheld electronics, educational toys, travel and vehicle accessories, travel services and insurance.”

 

ABOUT IMC LICENSING

IMC Licensing leads the industry with its focused and innovative approach to brand building through licensing. We turn the world's best consumer product brands into great new consumer products.

In addition to Rand McNally, IMC Licensing represents Kraft Foods, Valvoline, TABASCO and Wm. Wrigley Jr. Co. among others. For more information, please visit www.imclicensing.com.

 

ABOUT RAND MCNALLY

From America's number-one-selling Road Atlas, The Thomas Guide® and Goode’s World Atlas to StreetFinder® Wireless and IntelliRoute® trucking database, Rand McNally is an industry leader in the mapping, routing, geographic reference and trip-planning tool marketplace. We're in more than 60,000 retail outlets and distribute to 98% of schools across the U.S.

With more roads and better directions, www.RandMcNally.com is the premier spot for online travel planning. Visit us online to find Rand McNally’s Maps & Directions, destination guides, travel products, and more!

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