Press Releases

FOR IMMEDIATE RELEASE
October 31, 2007

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

John Clark

ROUSH Performance

734.466.617

IMC Licensing Announces Representation of ROUSH Performance Products

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with Michigan-based ROUSH Performance Products, Inc. IMC will develop a strategic licensing plan and a portfolio of new brand-building licensed products to support ROUSH Performance Product’s line of automotive parts, vehicles and crate engines.

According to Cara Bernosky, IMC President and Co-Founder, “We are delighted to represent ROUSH, a brand that is well-known for automotive engineering and manufacturing excellence as well as for its racing heritage. We see great potential in linking ROUSH with new opportunities in licensing to expand the brand’s presence in the automotive and motorsports markets.”

NASCAR team owner and motorsports legend Jack Roush's lifelong passion for hot rods and racing was the driving force in the 1995 creation of ROUSH Performance Products, the first specialty-vehicle company to combine race-proven technologies with advanced automotive engineering. The result, such as the highly-regarded ROUSH Mustang or F-150 pickup, typically includes styling, performance and handling characteristics derived from the racetrack and modified for street legal usage.

“IMC Licensing believes there are tremendous opportunities for ROUSH in a wide range of performance and lifestyle categories for the performance car enthusiast,” added Bernosky. Licensed product categories could include parts, accessories, tools and garage, maintenance parts and small engines.

ABOUT IMC

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

In addition to Roush, IMC Licensing represents Kraft Foods, Remington Arms, TABASCO and Wm. Wrigley Jr. Co. among others. For more information, please visit www.imclicensing.com.

ABOUT ROUSH PERFORMANCE PRODUCTS

Based in Livonia, Mich., “The Art of Performance Engineering” takes place at ROUSH Performance. To get a look behind the scenes at what goes on at ROUSH and how the vehicles are designed, manufactured and produced logon to www.ROUSHtv.com. In addition to the array of Ford Mustang and F-150 styling, handling and performance upgrades, a complete line of performance parts and crate engines are offered. For more information see your local ROUSH dealer, visit www.ROUSHperformance.com or telephone toll-free (800) 59-ROUSH.

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