Our Executive Team
STEPHEN R. REILY
Managing Director & Chairman
One of the preeminent thought-leaders in new product partnerships, Stephen Reily co-founded IMC Licensing in 1997, a brand licensing agency that has represented major companies like Kraft Foods, S.C. Johnson, Wrigley, and Abbott Labs, and dozens of iconic brands like Dole, Valvoline, Philosophy, Milk-Bone, and TABASCO.
Stephen is a respected author, speaker, and expert on topics related to licensing. He writes frequently for MediaPost and brandchannel.com, has published articles in BRANDWEEK, and has been a featured speaker at leading industry events including the Consumer Electronics Show (CES), the National Retail Federation (NRF) Big Show, Book Expo America, M2W® – The Marketing to Women Conference, and the American Society for Aging (ASA). In 2011, Stephen was chosen as the best speaker by brand marketing and agency executives who attended M2W® and was awarded the event’s annual “You Take the Cake Award.” Based on confusion with his clients’ own refusal to engage some of their most profitable and loyal consumers (Baby Boomer women), Stephen launched his own new product offering: VibrantNation.com, now the leading online community for women 50+. He is the co-author (with Carol Orsborn, Ph.D.) of Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy. In addition, he consults regularly with companies seeking to better understand the Boomer woman, including Campbell Soup and General Motors.
Stephen serves on the Advisory Board of the Licensing Journal, where for three years he wrote a monthly column on corporate trademark licensing. He has served as an officer of the International Licensing Industry Merchandisers' Association (LIMA), the trade organization of the licensing industry, and is a member of the International Trademark Association (INTA) and the Licensing Executives Society (LES). A former corporate attorney, Stephen graduated from Yale College, summa cum laude, and from Stanford Law School, after which he clerked for Justice John Paul Stevens of the U.S. Supreme Court. He lives in Louisville, Kentucky, with his wife and three children.