FOR IMMEDIATE RELEASE
September 17, 2006

CONTACTS:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

IMC LICENSING NAMES NEW EXECUTIVES

LOUISVILLE, KY – IMC Licensing, the nation’s leading full-service licensing agency specializing in consumer product brands, has recruited two new executives and promoted one of its current employees to a new position.

CHRISTOPHER D. HALLOCK has joined IMC Licensing as Licensing Sales Director and will be responsible for identifying, soliciting and executing new licensing deals in a variety of categories for IMC clients.

Before joining IMC Licensing, Chris developed an impressive 10 year track record negotiating corporate brand licensing programs working for Equity Management Inc. and Brand Sense Partners with clients including General Motors, Dodge, Thermos, Kawasaki, Rawlings, Lockheed Martin, La-Z-Boy, American Airlines, Norton, Kingsford, STP, Local Motion, Hawaiian Style and Kahala. Chris earned a B.S. in Business Administration from Ferris State University.

EMILY WICKERHAM has joined IMC Licensing as Product Development & Account Coordinator. In this role, Emily will be responsible for product development and account management services for several IMC clients.

Before joining IMC Licensing, Emily worked for BB&T as a teller. Previously, she held internships with Doe Anderson and ProMoter Marketing Communications. Emily earned a B.A. in Advertising and English from Western Kentucky University where she minored in Marketing.

ROBERT M. HEAVRIN, previously Licensing Coordinator, has been promoted to Licensing Associate. In this role, Robert will be responsible for the management of existing licensing programs, assisting in the business development and licensing development process and providing creative project and public relations support.

Robert is a 2005 graduate of the University of Louisville where he received a B.S.B.A. in Marketing and served as President of the Student Marketing Association. Robert also completed a year-long merchandising internship with GE. 

ABOUT IMC

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

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