FOR IMMEDIATE RELEASE
September 16, 2005

CONTACT:
Stephen R. Reily, CEO
IMC Licensing
502.589.7655
stephen@imclicensing.com

IMC President Cara Bernosky Named to "FORTY UNDER 40" List

LOUISVILLE, KY -- IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that its co-founder and president, Cara K. Bernosky, has been named to Business First of Louisville's "Forty Under 40" list. Ms. Bernosky was recognized today at Business First's tenth annual "Forty Under 40" awards luncheon, held at the Kentucky International Convention Center and attended by more than 300 people.

Each year, Business First recognizes 40 area young professionals who have demonstrated that they are and will play a vital role in the future of the community. According to Tom Monahan, Business First's publisher, the 2005 winners were selected by a panel of judges from over 200 area businesspeople and civic leaders who were nominated for the honor.

Ms. Bernosky is active in the community and was a member of the 2002 Leadership Louisville class. Also, she co-founded the Make-A-Wish Foundation of Kentucky in 2001 and has served on the board of directors of the Make-A-Wish Foundation of Greater Ohio and Kentucky since that time. She currently serves on the organization’s marketing task force and finance committee, and chairs the 2005 Board Annual Campaign. Ms. Bernosky has a long-time interest in Make-A-Wish and has volunteered for the organization since 1992, continuing to help organize wish fulfillment events and other special events today. In addition, when she was Miss Pennsylvania USA in 1996 – 1997, Make-A-Wish was her platform issue.

As president of IMC, Ms. Bernosky is responsible for managing the day-to-day operations of the organization. Since co-founding the company in 1997, she has developed wide-ranging portfolios of licensed products for several clients and has led the process by which IMC develops its own portfolio of new clients. She works intimately with clients and internal staff on strategy and the plan by which IMC will develop licensing portfolios.

Before joining IMC, Ms. Bernosky worked for International Sports Marketing, Inc. where she represented professional athletes in licensing and other transactions, for Network International and for the Pittsburgh Pirates Baseball Club. She received a B.A. in Communication from Chatham College.

ABOUT IMC

IMC Licensing is the nation's leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients' iconic trademarks.