FOR IMMEDIATE RELEASE

November 30, 2007

 

CONTACT:
Cara Bernosky, President
IMC Licensing
502.589.7655
cbernosky@imclicensing.com

 

Barry Bronson

Valvoline

859.357.7393

 

IMC Licensing To Represent Valvoline

LOUISVILLE, KY – IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with Ashland Inc.’s Valvoline division to develop a strategic licensing plan and a portfolio of new brand-building licensed products.

According to Cara Bernosky, IMC President and Co-Founder, “We are delighted to represent Valvoline, a global leader in the marketing, distribution and production of quality branded automotive products and services. We see great potential in leveraging the brand’s already strong presence in the world of racing to expand its reach with the Do-It-Yourself automotive enthusiast.”

Valvoline products, found in over 100 countries around the world, include automotive lubricants, transmission fluids, gear oils, hydraulic lubricants, automotive chemicals, specialty products, greases and cooling system products. Valvoline also offers Eagle One car care products for automotive cleaning and maintenance and operates Valvoline Instant Oil Change, the second largest quick-lube chain in the U.S.

“IMC Licensing will explore a number of related categories from maintenance parts to tools and garage accessories,” added Bernosky.

ABOUT IMC

IMC Licensing is the nation’s leading licensing agency specializing in consumer product brands. Firmly grounded America’s heartland, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

In addition to Valvoline, IMC Licensing represents Kraft Foods, Remington Arms, TABASCO and Wm. Wrigley Jr. Co. among others. For more information, please visit www.imclicensing.com.

 

ABOUT VALVOLINE

Valvoline, a business of Ashland Inc. (NYSE: ASH), has been serving American motorists longer than any other motor oil marketer and is a leading innovator and supplier of quality, high-performing automotive and industrial products in more than 100 countries. Best known for its lubricants, Valvoline also markets Eagle One® appearance products, Car Brite® car restoration products, Zerex® antifreeze, SynPower® performance products, Pyroil® automotive chemicals and MaxLife® products created for

higher-mileage engines. Valvoline also has a stake in the quick-lube market with its Valvoline Instant Oil Change® unit. For more information, please visit www.valvoline.com

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