FOR IMMEDIATE RELEASE
APRIL 23, 2004

IMC Licensing Names New Executives

LOUISVILLE, KY - IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, has promoted two of its current employees to new executive positions and has recruited a new licensing and business development manager.

CARA K. BERNOSKY, formerly Executive Vice President and COO, has been named President of IMC. She will be responsible for managing the day to day operations of the organization. Since co-founding IMC in 1997, Cara has developed wide-ranging portfolios of licensed products for several clients and has led the process by which IMC develops its own portfolio of new clients. She works intimately with clients and internal staff on strategy and the plan by which IMC will develop their licensing portfolios.

Before joining IMC, Cara worked for the Pittsburgh Pirates Baseball Club and International Sports Marketing, Inc., where she represented professional athletes in licensing and other transactions. She received a B.A. in Communication from Chatham College. Stephen R. Reily previously held the position of President and CEO. He will now serve as CEO.

BRUCE D. BRIDGES has been promoted to Senior Licensing Manager. In this role, Bruce will be responsible for developing and managing a wide range of licensed products for the Kraft Foods portfolio of brands including Oscar Mayer, Jell-O, Kool-Aid, Life Savers, and Planters.

Before joining IMC, Bruce was a Business Development Manager for Intel Corporation where he specialized in moving new technology from the labs into the marketplace through internal and external licensing deals. He also has entertainment and consulting industry experience. Bruce received a B.S. in Management from the University of Texas, a B.S. in Recording Industry Management from Middle Tennessee State University, and a Marketing M.B.A. from the University of Tennessee.

PAULA N. PHILLIPS has joined IMC as Licensing and Business Development Manager. She will be responsible for developing and managing portfolios of license agreements for IMC clients. Additionally, she will be responsible for identifying and developing new business relationships for IMC.

Before joining IMC, Paula was an Intellectual Property Consultant with ICMB Ocean Tomo and Tait Advisory Services where she provided expert services for companies involved in trademark and other intellectual property infringement and licensing matters. She received an M.B.A. with a focus in marketing from Indiana University and a B.A. from the University of Kentucky.

IMC Licensing is the nation's leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products, thereby delighting consumers and expanding the long-term value of our clients' iconic trademarks. Our clients include Kraft Foods' portfolio of brands (the largest of which are OSCAR MAYER®, JELL-O®, KOOL-AID®, KRAFT CHEESE®, OREO®, LIFE SAVERS® and PLANTERS®), TABASCO®, Southern Comfort®, Jack Daniel's®, Louisville Slugger®, American Media, Inc. (for magazine properties National Enquirer™ and Star™) and Manischewitz®.
For more information, please visit www.imclicensing.com.