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A Primer on Licensing - Yes, Both Kinds |
| Turning CPG Brands into Licensing Stars |
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Brands on the Brink |
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Licensing In A Slumping Economy |
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Would your brand go well with food and beverage licensing? |
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Integrating Licensing into Core Marketing Goals |
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Beyond Royalty Revenue: Measuring ROI from Licensing |
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What should be the Goal for Licensed Products: Equity or Quantity? |
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Retail Strategies Beyond the Top 10 |
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A License to Thrill at Retail |
| 2010 Annual Food Licensing Report |
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Taking a Bite Out of Food Licensing |
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| Innova Brand |
Licensing Stays Strong |
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Brands on the Brink |
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Licensing in a Slumping Economy |
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Food For Thought
November/December 2006 - Volume 26, Number 10 |
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Insurance: Why, What, How
January 2004 - Volume 24, Number 1 |
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Quality Control: Part II
November - December 2003 - Volume 23, Number 10 |
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Quality Control: Part I
October 2003 - Volume 23, Number 9 |
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The Bankruptcy Clause: What to Put in its Place
June - July 2003 - Volume 23, Number 6 |
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The Bankruptcy Clause: Comforting but Useless
November - December 2002 - Volume 22, Number 10 |
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When Trademark Licensing looks like Franchising: Avoiding Legal Risk
September 2002 - Volume 22, Number 8 |
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Licensing to Preserve Trademark Ownership
June - July 2002 - Volume 22, Number 6 |
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Watch What the Licensor Does, Not What it Says
March 2002 -Volume 22, Number 3 |
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How Accountants Will Change the Face of Trademark Licensing
November - December 2001 -Volume 21, Number 10 |
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License Agreements: Partnerships Worth Getting Right
September 2001 - Volume 21, Number 8 |
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How Many People Does it take to Screw in a Trademark Licensing Agreement
August 2001 - Volume 21, Number 7 |
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Developing Branded Consumer Products like Consumer Products
June - July 2001 - Volume 21, Number 6 |
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Why Most Companies have Too Many Licensors
May 2001 - Volume 21, Number 5 |
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The Risks of Successful License Agreements: Part II
April 2001 - Volume 21, Number 4 |
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The Risks of Successful License Agreements: Part I
March 2001 - Volume 21, Number 3 |
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Licensing Corporate Brands and Trademarks
February 2001 - Volume 21, Number 2 |
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Trademarks Around the Edges
January 2001 - Volume 21, Number 1 |
