| Licensing Articles as published in
BRANDWEEK |
|
A Primer on Licensing - Yes, Both Kinds |
|
Turning CPG Brands into Licensing Stars |
| Licensing Articles as published in
brandchannel.com |
| Would your brand go well with food and beverage licensing? |
| Integrating Licensing into Core Marketing Goals |
|
Beyond Royalty Revenue: Measuring ROI from Licensing |
|
What should be the Goal for Licensed Products: Equity or Quantity? |
| Licensing White Papers |
|
Recent Trends In Inbound Licensing |
|
2008 Annual Food Licensing Report |
|
The Licensing Professional - Not One Size Fits All |
| Inbound Licensing
101 |
|
2007 Food Licensing Report |
|
Licensing Agency Compensation: The Inside Story |
|
Due Diligence and Licensee Selection |
|
IMC Licensing Launches Impressions Survey
|
|
Licensing: Building your Brand Where Consumers Care |
| Licensing Journal
Columns |
Below is a collection of articles written
by IMC Licensing's management team, for The Licensing Journal
over the past several years.
|
November/December
2006 - Volume 26, Number 10
Food For Thought |
January
2004 - Volume 24, Number 1
Insurance: Why, What, How |
November
- December 2003 - Volume 23, Number 10
Quality Control: Part II |
October
2003 - Volume 23, Number 9
Quality Control: Part I |
June
- July 2003 - Volume 23, Number 6
The Bankruptcy Clause: What to Put in its Place |
November
- December 2002 - Volume 22, Number 10
The Bankruptcy Clause: Comforting but Useless |
September
2002 - Volume 22, Number 8
When Trademark Licensing looks like Franchising: Avoiding Legal
Risk |
June
- July 2002 - Volume 22, Number 6
Licensing to Preserve Trademark Ownership |
March
2002 -Volume 22, Number 3
Watch What the Licensor Does, Not What it Says |
November
- December 2001 -Volume 21, Number 10
How Accountants Will Change the Face of Trademark Licensing:
|
September
2001 - Volume 21, Number 8
License Agreements: Partnerships Worth Getting Right |
August
2001 - Volume 21, Number 7
How Many People Does it take to Screw in a Trademark Licensing
Agreement |
June
- July 2001 - Volume 21, Number 6
Developing Branded Consumer Products like Consumer Products
|
May
2001 - Volume 21, Number 5
Why Most Companies have Too Many Licensors |
April
2001 - Volume 21, Number 4
The Risks of Successful License Agreements: Part II |
March
2001 - Volume 21, Number 3
The Risks of Successful License Agreements: Part I |
February
2001 - Volume 21, Number 2
Licensing Corporate Brands and Trademarks: |
January
2001 - Volume 21, Number 1
Trademarks Around the Edges |
| Displayed with permission from The Licensing
Journal. Published by Aspen Publishers, 1185 Avenue of
the Americas, New York, NY 10036. To order a subscription, please
call (800) 638-8437. |
| |
Louisville
KY 40202