FOR IMMEDIATE RELEASE
August 16, 2004

CONTACT:
Cara K. Bernosky, President
IMC Licensing
502.589.7655
cara@imclicensing.com

Larry Baumann
Kraft Foods
973.503.3261

WHAM-O TEAMS UP WITH ONE OF AMERICA'S FAVORITE LITTLE CANDIES THIS HOLIDAY SEASON FOR MORE HOLIDAY FUN WITH THE WHAM-O® LIFE SAVERS GUMMIES® FLAVOR FACTORY

Playtime Gets YUMMIER & GUMMIER With The Portable LIFE SAVERS GUMMIES CANDY KIT That Allows Families To Make Their Own Gummies At Home In Real
LIFE SAVERS Flavors In Just Minutes

EAST HANOVER, NJ - Kraft Foods has announced a new licensing agreement with WHAM-O, Inc., the leader in innovative, imaginative, fun toys to join forces with everyone's favorite on-the-go flavor-packed candy, LIFE SAVERS, to unveil the WHAM-O LIFE SAVERS GUMMIES Flavor Factory. The WHAM-O LIFE SAVERS GUMMIES Flavor Factory is a great way for kids and parents to engage in unplugged, interactive, good-old-fashioned, mouth watering fun. And, on the heels of LIFE SAVERS' first change in its world famous flavor lineup in nearly 70 years, kids will savor five new LIFE SAVERS GUMMIES Flavors: Blackberry, Strawberry, Wild Cherry, Green Apple and Watermelon.

"Known for being the perfect portable candy, LIFE SAVERS now carries on their tradition of on-the-move fun with a handy, colorful carrying case, perfect for anytime, anywhere amusement," says Kristin McCloskey, WHAM-O marketing manager. "In a world in which kids are bombarded with 'gee whiz' gadgets and 'techie toys,' the WHAM-O LIFE SAVERS GUMMIES Flavor Factory is a great activity to help parents spend time engaging in interactive, creative play with their children."

Quick and easy to use, the WHAM-O LIFE SAVERS GUMMIES Flavor Factory will amaze kids and parents when, in only 10 minutes, it creates ultra tasty gummies in real LIFE SAVERS flavors. Cooler still, kids can choose between three different sizes of molds and mix-and-match flavors for one-of-a-kind gummi creations. The three-step WHAM-O LIFE SAVERS GUMMIES Flavor Factory comes complete with eight re-usable molds creating three candy sizes, one perfect-mix funnel, three squeeze bottles, one candy server, five delicious LIFE SAVERS flavor mixes, and its signature carrying case, perfect for re-use even after the gummies are all gone.

The WHAM-O LIFE SAVERS GUMMIES Flavor Factory has a suggested retail price of $14.99 and refills are sold separately for $5.99, both are available in Wal-Mart, Toys 'R Us, and Kmart.

The deal was secured and negotiated by Kraft's licensing agency, IMC Licensing.

About IMC

IMC Licensing is the nation's leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients' iconic trademarks. For more information, please visit www.imclicensing.com.

ABOUT WHAM-O, INC.

Headquartered in Emeryville, California, WHAM-O, Inc., is an international, branded consumer products company with a diversified portfolio of innovative toys, sporting goods and recreational products. Privately owned by New York-based private equity firm Charterhouse Group International, Inc., WHAM-O was founded in 1948. WHAM-O, designs and manufactures a core of more than 70 products that appeal to all ages, which are carried by virtually every toy, sporting goods and mass retailer in the world. For more information, visit www.wham-o.com or call toll free 1-888-WHAM-O-50.

ABOUT LIFE SAVERS

Clarence Crane, a chocolate manufacturer, created LIFE SAVERS in 1935 while on a quest to create a sweet product that could withstand the Cleveland, Ohio, summer heat. To differentiate his product he employed a pill maker who created a small round candy that resembled a life preserver; thus the name LIFE SAVERS was born. Approximately 548 million rolls of LIFE SAVERS candy are produced each year and 2.9 million rolls of LIFE SAVERS drops and mints are produced each day. Since 2000, LIFE SAVERS, Inc. has been a subsidiary of Kraft Foods Inc.