Our Executive Team

CARA (BERNOSKY) BARIBEAU

Managing Director & President

Cara is IMC Licensing's lead strategist having shaped the licensing vision for some of the world's top brands. Since co-founding IMC in 1997, Cara has developed wide-ranging portfolios of licensed products for several clients and has led the process by which IMC develops its own portfolio of new clients. Cara has published articles in The Licensing Journal and brandchannel.com among others, and has been a featured speaker at leading industry events including Licensing University and LINK. She currently serves on the strategic planning committee for the International Licensing Industry Merchandisers' Association (LIMA), the trade organization of the licensing industry. Before joining IMC, Cara worked for International Sports Marketing, Inc. where she represented professional athletes in licensing and other transactions, for Network International and for the Pittsburgh Pirates Baseball Club. Cara co-founded the Make-A-Wish Foundation of Kentucky and serves on the Board of the Community Foundation of Louisville. Cara received a B.A. in Communication from Chatham College.